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‘Media on a Shoestring’ – for NFPs – Win a Free Copy!

Monday, 2nd July 2007 at 2:59 pm
Staff Reporter
A timely new book called 'Media on a Shoestring' is helping community organisations to effectively tell their stories to the media.

Monday, 2nd July 2007
at 2:59 pm
Staff Reporter



‘Media on a Shoestring’ – for NFPs – Win a Free Copy!
Monday, 2nd July 2007 at 2:59 pm

A timely new book called ‘Media on a Shoestring’ is helping community organisations to effectively tell their stories to the media.

‘Media on a Shoestring’ is described as a practical, insider’s guide to the media written specifically for community organisations to help them to be ‘newsworthy not just worthy’.

Written by Annie O’Rourke, Executive Director of Media Team Australia and funded by the Alcoa Foundation, it offers practical advice to community organisations about winning tactics and strategies to achieve media coverage.

Project Manager Kylie McNamara says there is an obvious skills set missing in the Not for Profit sector about dealing and engaging with the media.

She says while there are training courses and Fact Sheets, there was a need for a concrete media resource for the sector.

Author Anne O’Rourke says there are over 700,000 community organisations in Australia competing to get media coverage for the valuable work they are doing in our community.

But she says many do not have the time, money or expertise to get their communications work right and be noticed.

She says she wrote ‘Media on a Shoestring’ to guide people of all levels through tried and tested techniques and strategies for achieving media coverage.

The book looks at ‘who’s who’ in the media, pitching a Not for Profit story, working with celebrities and MPs and even includes tips on what to wear!

It provides information on handling a ‘crisis’ in the media, using electronic media kits and preparing powerful case studies to sell your story.

Media Team Australia is a Not for Profit organisation that assists community organisations with professionalising their media, marketing and public relations activities.

The Alcoa Foundation invests in and supports the work of Alcoa communities in over 30 countries worldwide. In 2006 the Foundation awarded more than $26 million in grants in 215 communities around the world. Alcoa is Australia’s leading aluminium producer with operations in WA, Victoria and NSW.

The book is $45 including GST and can be ordered online at or via telephone on 02 6295 8300.

Win a Free Copy: Pro Bono Australia has a copy of ‘Media on a Shoestring’ to give away to a lucky reader. Just tell us (briefly) about your favourite media encounter (good, bad or ugly) and send it in an email to

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