TITAN
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  | 

Charity Gift Vouchers – Good Karma


Monday, 27th August 2007 at 11:53 am
Staff Reporter
A new Not for Profit with the tantalising name of the Karma Currency Foundation has joined with the National Australia Bank and Nova radio to launch what they describe as Australia's first Charity Gift Voucher.

Monday, 27th August 2007
at 11:53 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Charity Gift Vouchers – Good Karma
Monday, 27th August 2007 at 11:53 am

A new Not for Profit with the tantalising name of the Karma Currency Foundation has joined with the National Australia Bank and Nova radio to launch what they describe as Australia’s first Charity Gift Voucher.

The fundraising concept will be launched in Australian in October and is expected to be marketed to over 4 million Australians and 500,000 businesses.

The concept allows individuals and corporates to purchase Karma Currency online – a Charity Gift Voucher which they can then send to their family and friends, customers and colleagues for Christmas, weddings, birthdays, promotions and other occasions.

The recipient of the gift is then directed back to the website to give the donation to the charity of their choice.

Not for Profits with DGR status can register online to become a beneficiary and tap into this new source of revenue.

Currently it is free to register with a fee of $25 a month to be established later down the track.

Founder and CEO Ashley Rosshandler says each year over $1 billion is wasted on unwanted gifts that end up in the closet, in storage and ultimately in landfill.

As an alternative the Karma Currency Charity Gift Certificate is soulful, meaningful and an environmentally friendly gift.

Rosshandler studied philosophy and accounting at university, is undertaking an MBA, sits on the board of DepressioNet and comes from a career in advertising.

He says rather than sell two minute noodles he is putting his energies into selling something that could save a child, protect a forest, find a cure, educate a mind, aid the arts, spur on spirituality or perform countless other wonderful acts.

He chose the name Karma Currency he says because Karma is a great word that transcends religions, cultures, races and creeds and the ‘currency part’ is pretty straight forward as all charities need monies to survive and continue their work.

Rosshandler says the advantages for Not for Profits are:
– Access to new funds through a new revenue stream
– Exposure to large corporates across Australia
– A content management system to submit details and manage directed gifts (eg. goats, counseling sessions, mosquito nets)
– E-mails alert when someone has made a donation to your organisation
– Extra time to focus on core fundraising activities.

For more information on how it works and how to register go to: www.karmacurrency.com.au




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Tags : Fundraising,

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

US Cuts Fundraising Red Tape

Luke Michael

Monday, 1st October 2018 at 4:46 pm

Changing Perceptions of Fundraising

Luke Michael

Monday, 24th September 2018 at 8:49 am

I’d Know That Cause Anywhere!

Dr Steve Francis

Thursday, 13th September 2018 at 7:30 am

Charity Sector Welcomes Release of ACNC Review

Luke Michael

Thursday, 23rd August 2018 at 8:33 am

POPULAR

Psychosocial Disability Stream Added to NDIS

Maggie Coggan

Wednesday, 10th October 2018 at 5:07 pm

Making Tourism More Inclusive For All

Luke Michael

Monday, 8th October 2018 at 5:24 pm

Resilient Families Becomes First SBB to Mature in Australia

Luke Michael

Wednesday, 10th October 2018 at 4:57 pm

Caution Needed Over Autism Diagnosis Guidelines

Maggie Coggan

Wednesday, 17th October 2018 at 5:25 pm

TITAN
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!