Salary Survey 2019
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  | 

Online Survey Results


Monday, 5th November 2007 at 12:15 pm
Staff Reporter
Online giving is on the rise in Australia according to our Pro Bono Australia readers who took part in our recent survey.

Monday, 5th November 2007
at 12:15 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Online Survey Results
Monday, 5th November 2007 at 12:15 pm

Online giving is on the rise in Australia according to our Pro Bono Australia readers who took part in our recent survey.

Some 66% of readers say that online giving to their cause has increased in the last five years and as many as 28% say that figure has gone up more than 50% in that time.

However most charities (77%) say online giving still only represents up to 5% of overall fundraising. Only 11% say online giving represents between 20-50% of their total fundraising.

Also, some 82% of organisations now communicate with donors or potential donors via email.

Our survey participants also offered some interesting comments about emails and online giving.

One charity observed that the changing email addresses of donors makes it difficult to keep information current. Another suggests that online giving will probably increase as the older generation that doesn’t use the Internet "dies off".

Another says the level of skill in NFPs for developing content appropriate to the medium is not very good. Nor is the content appropriate for the bulk of online consumers: GenY, GenX and beyond. This maybe one of the major stumbling blocks around its take-up as a fundraising activity.

Thanks to all those who took part. Wendy Farrow from the Prostate Cancer Foundation Australia wins a copy of Media Team Australia’s latest guide for community organisations called "So you’re coming to Canberra". www.mediateam.com.au




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Tags : Survey,

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Launch of Global NGO Tech Survey

Wendy Williams

Tuesday, 5th March 2019 at 8:40 am

Volunteering Australia Calls for Survey Responses

Paul Carter

Thursday, 19th July 2018 at 1:27 pm

More Than One-Third of Australians Experiencing Food Insecurity

Luke Michael

Monday, 9th July 2018 at 5:12 pm

Impact Investing Survey Underway

Contributor

Tuesday, 10th October 2017 at 8:43 am

POPULAR

‘They don't see eye-to-eye’: Leadership turmoil engulfs the ACNC

Luke Michael

Tuesday, 16th April 2019 at 8:24 am

Disability groups call for conflicting commissioners to step down

Maggie Coggan

Monday, 8th April 2019 at 4:47 pm

An (unlikely) friend in need

Maggie Coggan

Saturday, 6th April 2019 at 12:00 pm

NFPs struggling to measure their impact

Luke Michael

Thursday, 11th April 2019 at 4:33 pm

Espresso Martinis and Impact
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!