Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  | 

Online Survey Results


5 November 2007 at 12:15 pm
Staff Reporter
Online giving is on the rise in Australia according to our Pro Bono Australia readers who took part in our recent survey.

Staff Reporter | 5 November 2007 at 12:15 pm


0 Comments


 Print
Online Survey Results
5 November 2007 at 12:15 pm

Online giving is on the rise in Australia according to our Pro Bono Australia readers who took part in our recent survey.

Some 66% of readers say that online giving to their cause has increased in the last five years and as many as 28% say that figure has gone up more than 50% in that time.

However most charities (77%) say online giving still only represents up to 5% of overall fundraising. Only 11% say online giving represents between 20-50% of their total fundraising.

Also, some 82% of organisations now communicate with donors or potential donors via email.

Our survey participants also offered some interesting comments about emails and online giving.

One charity observed that the changing email addresses of donors makes it difficult to keep information current. Another suggests that online giving will probably increase as the older generation that doesn’t use the Internet "dies off".

Another says the level of skill in NFPs for developing content appropriate to the medium is not very good. Nor is the content appropriate for the bulk of online consumers: GenY, GenX and beyond. This maybe one of the major stumbling blocks around its take-up as a fundraising activity.

Thanks to all those who took part. Wendy Farrow from the Prostate Cancer Foundation Australia wins a copy of Media Team Australia’s latest guide for community organisations called "So you’re coming to Canberra". www.mediateam.com.au



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Tags : Survey,

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Employee-owned businesses urged to become better corporate citizens

Luke Michael

Monday, 10th August 2020 at 5:26 pm

NFP working group survives COVID-19 commission shake up

Luke Michael

Monday, 10th August 2020 at 5:19 pm

How to handle the crossbenchers

Neil Pharaoh

Monday, 10th August 2020 at 3:53 pm

Bridging the digital divide, one desktop computer at a time

Sue Karzis

Monday, 10th August 2020 at 3:29 pm

pba inverse logo
Subscribe Twitter Facebook
×

We need your help.

Since the outbreak of COVID-19, Pro Bono Australia has seen a devastating fall in advertising and less people posting on our job board, which is how we fund our free news service. You can show us that you value the work we do by making a contribution.

 Make a contribution 

You have Successfully Subscribed!