Civil Voices
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

FIAs Annual Fundraising Awards


Tuesday, 11th March 2008 at 1:31 pm
Staff Reporter
"Include a Charity", Australia's largest charity consortium campaign won both the Award for Excellence in Bequest Fundraising and the major FIA award, Most Outstanding Fundraising Project at the Fundraising Institute of Australia (FIA) Awards in Perth.

Tuesday, 11th March 2008
at 1:31 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
FIAs Annual Fundraising Awards
Tuesday, 11th March 2008 at 1:31 pm

"Include a Charity", Australia’s largest charity consortium campaign won both the Award for Excellence in Bequest Fundraising and the major FIA award, Most Outstanding Fundraising Project at the Fundraising Institute of Australia (FIA) Awards in Perth.

Comprised of four major charities; Red Cross, Mission Australia, The Cancer Council and the Heart Foundation, the Include a Charity bequest campaign was launched in 2006.

At the time, the venture between the four charities challenged previous misconceptions regarding the ability for charities of this size and status to successfully form a consortium.

Include a Charity’, is a social marketing campaign designed to raise awareness of the ease and effectiveness of leaving a bequest in a Will. It aims to make the inclusion of charitable bequests or gifts a normal part of Will-making and a widely recognised and respected way of giving.

Senioragency Australia was appointed in 2006 for strategic development and implementation, and to produce all the creative marketing materials for the campaign.

A spokesperson from Mission Australia says one of the most interesting outcomes of the Include a Charity campaign was the proof that four major charity organisations could collaborate and institute social change far more effectively than each charity could individually, whilst keeping the costs to a minimum.

The Australian Conservation Foundation (ACF) also celebrated resounding success in the National Awards.

Two campaigns were recognised – Climate Project Australia, awarded Capital Campaign of the Year, saw ACF in a partnership with former US Vice President Al Gore to educate and train Australians to deliver a local version of his ‘Inconvenient Truth’ presentation.

Dr Sue-Anne Wallace, CEO Fundraising Institute Australia said the fundraising results were remarkable. The campaign met financial targets within a few months and 84 presenters trained by Al Gore reached 58,000 Australians in the first year alone.

ACF’s Climate Change Action Kit won the Budget Acquisition Award in Division A (organisations with fundraising staff of 3 or less) for raising significant funds from new sources to support the ongoing work of the organisation.

Winning the Award for Budget Acquisition for Division B (organisations with fundraising staff of 4 or more) was Seeing Eye Dogs (SEDA) for a telemarketing campaign called "She’s got your eyes".

The organisation used Puppy Sponsorship as a vehicle to recruit donors directly into SEDA’s monthly giving program.

For a state-by-state list of award winners go to: www.fia.org.au



FEATURED SUPPLIERS


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

We specialise in data solutions consulting and IT profession...

DQUBE Solutions

Fantastic digital management app for organisations deliverin...

Ateesa

More Suppliers

Tags : Awards,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Finalists Named in 2017 Workplace Giving Excellence Awards

Lina Caneva

Wednesday, 11th October 2017 at 4:16 pm

Nominate for Human Rights Award

Lina Caneva

Monday, 14th August 2017 at 1:54 pm

Awards Recognising Leadership in Shared Value Are Now Open

Rachel McFadden

Tuesday, 4th July 2017 at 2:58 pm

More than $170,000 Available for Young Environmental Entrepreneurs

Rachel McFadden

Wednesday, 14th June 2017 at 9:17 am

POPULAR

Australians Losing Trust in Charities

Wendy Williams

Wednesday, 7th February 2018 at 5:28 pm

Calls to Overhaul NDIS to Better Accommodate Indigenous Australians

Luke Michael

Monday, 5th February 2018 at 12:11 pm

Senate Urged to Reject Welfare Reform Bill

Wendy Williams

Monday, 5th February 2018 at 5:48 pm

Prisoners with Disability Subject to Harrowing Abuse, Report Finds

Luke Michael

Wednesday, 7th February 2018 at 4:19 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Civil Voices
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!