CSB
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

New Insight for NFPs & CSR Programs – Advertorial


Monday, 16th June 2008 at 11:54 am
Staff Reporter
Insight Communications, a boutique public relations consultancy specialising in communications management for niche markets including the Not for Profit and corporate social responsibility sectors, has been launched in Sydney.

Monday, 16th June 2008
at 11:54 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
New Insight for NFPs & CSR Programs – Advertorial
Monday, 16th June 2008 at 11:54 am

Insight Communications, a boutique public relations consultancy specialising in communications management for niche markets including the Not for Profit and corporate social responsibility sectors, has been launched in Sydney.

Insight has a wealth of expertise in all elements of communication management. With a collective skills base of more than 50 years in public relations, marketing, publicity, promotions, fundraising, grant submissions, sponsorship and event management across the not-for-profit and corporate sectors, clients can be confident that Insight provides professional services in line with their core business objectives and budgets.

Clare Collins, Managing Director of Insight Communications says the need for a public relations consultancy to provide specialised strategic communication services for these niche markets, in particular for the charity sector, is long overdue.

Collins says while recent reports demonstrate that giving is on the rise, most would agree that the business of charity is one of the most competitive industries in Australia today. Even in this highly competitive marketplace, for some Not for Profits, strategic public relations management is not recognised as a critical tool in brand management, nor considered relevant in achieving widespread awareness which leads to target market engagement and increased revenue streams.

This and the fact that many organisations are simply under resourced, all contribute to the limited application of strategic communications management in the day-to-day business of fundraising.

Its elementary but, Insight’s first rule of fundraising is: If people don’t know about you, they can’t give!

Insight identifies an organisations’ point of difference to create and manage strategic communication campaigns that increase visibility through media, promotions, marketing collateral and special events, which in turn engages the community and stakeholders, including corporate partners and donors.

With the launch of Insight, strategic communications expertise is now accessible to all Not for Profit organisations irrespective of budget.

Insight can provide flexible terms and services offering a choice of retainer options either for one-off projects or annual campaigns. As part of Insight’s commitment to ethical and socially responsible practice, our rates are competitive offering the Not for Profit sector a generous discount on our corporate rates.

Insight’s second core business stream is equally exciting and heavily influenced toward creating partnerships for community organisations. Insight will focus on ‘connecting corporates to communities’ through designing and managing strategic corporate social responsibility (CSR) programs and creating win-win partnerships.

Clare Collins has extensive experience in this field having created some groundbreaking campaigns for the corporate sector including the Vodafone Extreme Corporate Challenge 2000 that brought together the corporate giants; Vodafone, Microsoft, Ninemsn, KPMG, Ericsson, Globalstar, U-ECOMM, Gilbert & Tobin and M & C Saatchi.

With Insight, companies who are committed to building their interests and reputation in the community through the practice of good corporate citizenship are assured of developing new and existing partnerships and building brand awareness that improves critical business outcomes for all stakeholders including community and corporate partners, directors, employees, shareholders, the environment and the communities in which they operate.

‘Looking for Insight into strategic communications management to increase revenue?’ Ask the question!

Visit: www.insightcommunications.net.au
Call: 02 9698 7996 Mobile: 0414 821957
Email: askthequestion@insightcommunications.net.au




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

How Technology Can Make Philanthropic Efforts Stretch Even Further

Zoe Robinson

Friday, 20th April 2018 at 2:54 pm

Welfare Waiting Period Could Increase Poverty For Migrants

Luke Michael

Friday, 20th April 2018 at 11:04 am

What Australia Can Learn From Canada’s Approach to Affordable Housing

Luke Michael

Thursday, 19th April 2018 at 4:46 pm

Aid Charities Dispute Claims Foreign Aid Spending is Unpopular

Luke Michael

Thursday, 19th April 2018 at 8:29 am

POPULAR

Animal Shelter Loses Charity Status

Wendy Williams

Wednesday, 11th April 2018 at 5:20 pm

NFP Real Estate Agency to Drive Sydney’s Affordable Housing Supply

Wendy Williams

Wednesday, 11th April 2018 at 5:34 pm

NDIS Urged to Implement Portable Training System for Workers

Luke Michael

Tuesday, 17th April 2018 at 8:31 am

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Salary Survey 2018
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!