New Insight for NFPs & CSR Programs - Advertorial
Monday, 16th June 2008 at 11:54 am
Insight Communications, a boutique public relations consultancy specialising in communications management for niche markets including the Not for Profit and corporate social responsibility sectors, has been launched in Sydney.
Insight has a wealth of expertise in all elements of communication management. With a collective skills base of more than 50 years in public relations, marketing, publicity, promotions, fundraising, grant submissions, sponsorship and event management across the not-for-profit and corporate sectors, clients can be confident that Insight provides professional services in line with their core business objectives and budgets.
Clare Collins, Managing Director of Insight Communications says the need for a public relations consultancy to provide specialised strategic communication services for these niche markets, in particular for the charity sector, is long overdue.
Collins says while recent reports demonstrate that giving is on the rise, most would agree that the business of charity is one of the most competitive industries in Australia today. Even in this highly competitive marketplace, for some Not for Profits, strategic public relations management is not recognised as a critical tool in brand management, nor considered relevant in achieving widespread awareness which leads to target market engagement and increased revenue streams.
This and the fact that many organisations are simply under resourced, all contribute to the limited application of strategic communications management in the day-to-day business of fundraising.
Its elementary but, Insight’s first rule of fundraising is: If people don’t know about you, they can’t give!
Insight identifies an organisations’ point of difference to create and manage strategic communication campaigns that increase visibility through media, promotions, marketing collateral and special events, which in turn engages the community and stakeholders, including corporate partners and donors.
With the launch of Insight, strategic communications expertise is now accessible to all Not for Profit organisations irrespective of budget.
Insight can provide flexible terms and services offering a choice of retainer options either for one-off projects or annual campaigns. As part of Insight’s commitment to ethical and socially responsible practice, our rates are competitive offering the Not for Profit sector a generous discount on our corporate rates.
Insight’s second core business stream is equally exciting and heavily influenced toward creating partnerships for community organisations. Insight will focus on ‘connecting corporates to communities’ through designing and managing strategic corporate social responsibility (CSR) programs and creating win-win partnerships.
Clare Collins has extensive experience in this field having created some groundbreaking campaigns for the corporate sector including the Vodafone Extreme Corporate Challenge 2000 that brought together the corporate giants; Vodafone, Microsoft, Ninemsn, KPMG, Ericsson, Globalstar, U-ECOMM, Gilbert & Tobin and M & C Saatchi.
With Insight, companies who are committed to building their interests and reputation in the community through the practice of good corporate citizenship are assured of developing new and existing partnerships and building brand awareness that improves critical business outcomes for all stakeholders including community and corporate partners, directors, employees, shareholders, the environment and the communities in which they operate.
‘Looking for Insight into strategic communications management to increase revenue?’ Ask the question!