Take Survey
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  | 

The Downturn and US Fundraising in 2008


Monday, 27th April 2009 at 3:11 pm
Staff Reporter
2008 was a disappointing year in direct marketing for many US Not for Profits, according to the latest study from Blackbaund's Target Analytics survey.

Monday, 27th April 2009
at 3:11 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
The Downturn and US Fundraising in 2008
Monday, 27th April 2009 at 3:11 pm

2008 was a disappointing year in direct marketing for many US Not for Profits, according to the latest study from Blackbaund’s Target Analytics survey.

Over 60% of the organizations in the Target Analytics Index of National Fundraising Performance saw declines in both donors and revenue from calendar year 2007 to 2008. These declines were evident across almost all industry sectors; only animal welfare and international relief organizations saw revenue and donor growth.

Organizations also experienced declines in most other key measures of fundraising health such as retention rates, reactivation rates, and new donor acquisition. Revenue per donor rose, as it has for most of the past three years.

Revenue trends generally follow the performance of the U.S. economy. Accordingly, index revenue declines deepened throughout 2008 as economic conditions grew weaker, with the largest revenue declines coming in the fourth quarter of the year.

The index has been experiencing falling donor numbers for more than three years, ever since the U.S. Gulf Coast hurricanes of 2005. So it is likely that there would have been donor declines in 2008 as a continuation of this longer-term trend, regardless of the state of the economy. But the increased magnitudes of the declines in 2008 suggest that the current recession may have accelerated the rate of decrease.

The survey says this is particularly the case with new donor acquisition; rates of new donor acquisition were significantly lower in 2008 than they were in 2006 and 2007.




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Tags : Fundraising,

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Rejected Donation Calls Fundraising Practices into Question

Maggie Coggan

Friday, 18th January 2019 at 4:37 pm

Your Time Starts Now at FIA Conference 2019

Contributor

Thursday, 17th January 2019 at 7:15 am

Crowdfunding – a Solution or a Problem?

Contributor

Thursday, 20th December 2018 at 7:30 am

What’s Your Fundraising New Year’s Resolution?

Contributor

Thursday, 13th December 2018 at 7:45 am

POPULAR

Australia’s 2018 Human Rights Performance Slammed

Luke Michael

Wednesday, 9th January 2019 at 3:24 pm

Labor Shake-Up to Jobactive Celebrated by Sector

Maggie Coggan

Wednesday, 9th January 2019 at 5:09 pm

Campaign to Free Aboriginal Women Raises Almost $300K

Luke Michael

Monday, 14th January 2019 at 5:19 pm

Review Reveals Significant Failures in Disability Service Provision

Luke Michael

Tuesday, 8th January 2019 at 4:52 pm

Take Survey
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!