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Selling a Greener Planet – Ethical Investor 2nd Annual Green Marketing Forum – Advertorial


Thursday, 28th May 2009 at 2:22 pm
Staff Reporter
Marketing to the 'green' consumer is extremely challenging, especially so in times of worsening economic conditions. However, recent research suggests the market for green products and services is still flourishing despite the economic downturn.

Thursday, 28th May 2009
at 2:22 pm
Staff Reporter


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Selling a Greener Planet – Ethical Investor 2nd Annual Green Marketing Forum – Advertorial
Thursday, 28th May 2009 at 2:22 pm

Marketing to the ‘green’ consumer is extremely challenging, especially so in times of worsening economic conditions. However, recent research suggests the market for green products and services is still flourishing despite the economic downturn.

A recent study by leading management consulting firm AT Kearney found that in 16 out of 18 industries, companies with a commitment to sustainability were the clear leaders in the financial markets. (www.atkearney.com)

Furthermore, a study in the US commissioned by Green Seal and EnviroMedia Social Marketing found that four out of five people say they are still buying green products and services today – which sometimes cost more – even in the midst of a U.S. recession. (www.environmentalleader.com)

Ethical Investor’s 2nd annual Green Marketing Forum (www.dealersgroup.com.au) seeks to explore the power of sustainable brands despite the current recession. What strategies work for converting green credentials into a winning brand? Hear from companies that are considered leaders in this space – IBM, The Body Shop, Lush Paperlinx. Living Edge, Visy and Vic Super.

As well, Scott McDougall, CEO of leading North American Environmental Marketing Agency TerraChoice will be coming to Australia to host an exclusive half-day technical workshop on making genuine green products appeal to mainstream consumers.
He will also deliver a keynote on ‘understanding your markets through a green lens.’

Other speakers include Mark Wilson, Director of Marketing at IBM. IBMs Smarter Planet Campaign (launched earlier this year) is reportedly one of the biggest green marketing campaigns to date.
The forum also offers the following insights:
•Green Values vs Green Products: What is the best driver for your brand?
•How to convert the “green intent” in your organisation into real green outcomes
•What to green? The company, its supply chain or its products – a marketing perspective
•Top Tips for creating a credible “green” brand

One Day Conference
Tuesday 30 June, Watersedge, Sydney
Wednesday 1 July, Mercure, Melbourne

Technical Workshop (9am – 12pm)
Monday 29 June, Sydney
Thursday 2 July, Melbourne

Web Address: www.dealersgroup.com.au
Download the full conference and workshop agenda here
For more information or to register, please phone Cheryl on 02 9555 2358 or email: cheryl.samarasinghe@ethicalinvestor.com.au




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