Good 360
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Corporate Engagement, Good Business, Leadership

Selling a Greener Planet – Ethical Investor 2nd Annual Green Marketing Forum – Advertorial


Thursday, 28th May 2009 at 2:22 pm
Staff Reporter
Marketing to the 'green' consumer is extremely challenging, especially so in times of worsening economic conditions. However, recent research suggests the market for green products and services is still flourishing despite the economic downturn.

Thursday, 28th May 2009
at 2:22 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Selling a Greener Planet – Ethical Investor 2nd Annual Green Marketing Forum – Advertorial
Thursday, 28th May 2009 at 2:22 pm

Marketing to the ‘green’ consumer is extremely challenging, especially so in times of worsening economic conditions. However, recent research suggests the market for green products and services is still flourishing despite the economic downturn.

A recent study by leading management consulting firm AT Kearney found that in 16 out of 18 industries, companies with a commitment to sustainability were the clear leaders in the financial markets. (www.atkearney.com)

Furthermore, a study in the US commissioned by Green Seal and EnviroMedia Social Marketing found that four out of five people say they are still buying green products and services today – which sometimes cost more – even in the midst of a U.S. recession. (www.environmentalleader.com)

Ethical Investor’s 2nd annual Green Marketing Forum (www.dealersgroup.com.au) seeks to explore the power of sustainable brands despite the current recession. What strategies work for converting green credentials into a winning brand? Hear from companies that are considered leaders in this space – IBM, The Body Shop, Lush Paperlinx. Living Edge, Visy and Vic Super.

As well, Scott McDougall, CEO of leading North American Environmental Marketing Agency TerraChoice will be coming to Australia to host an exclusive half-day technical workshop on making genuine green products appeal to mainstream consumers.
He will also deliver a keynote on ‘understanding your markets through a green lens.’

Other speakers include Mark Wilson, Director of Marketing at IBM. IBMs Smarter Planet Campaign (launched earlier this year) is reportedly one of the biggest green marketing campaigns to date.
The forum also offers the following insights:
•Green Values vs Green Products: What is the best driver for your brand?
•How to convert the “green intent” in your organisation into real green outcomes
•What to green? The company, its supply chain or its products – a marketing perspective
•Top Tips for creating a credible “green” brand

One Day Conference
Tuesday 30 June, Watersedge, Sydney
Wednesday 1 July, Mercure, Melbourne

Technical Workshop (9am – 12pm)
Monday 29 June, Sydney
Thursday 2 July, Melbourne

Web Address: www.dealersgroup.com.au
Download the full conference and workshop agenda here
For more information or to register, please phone Cheryl on 02 9555 2358 or email: cheryl.samarasinghe@ethicalinvestor.com.au



FEATURED SUPPLIERS


Yes we’re lawyers, but we do a lot more....

Moores

NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Wage Theft Rampant Among Migrant Workers in Australia

Luke Michael

Thursday, 23rd November 2017 at 3:08 pm

Inclusive Workplaces Create Highly Effective and Satisfied Employees

Luke Michael

Thursday, 23rd November 2017 at 1:57 pm

Australians Want to Hear the Voices of Charities – Politicians Take Note

David Crosbie

Thursday, 23rd November 2017 at 8:48 am

LGBTQ Philanthropy is Growing Yet Under Attack

Wendy Williams

Thursday, 23rd November 2017 at 8:39 am

POPULAR

Red Cross Moves to Wage-Based Fundraising Model

Lina Caneva

Thursday, 16th November 2017 at 8:30 am

Concerns Raised Over New ACNC Board Appointments

Luke Michael

Monday, 20th November 2017 at 2:28 pm

Disability Advocacy Group Fights to Restore State Funding

Luke Michael

Thursday, 9th November 2017 at 8:37 am

New Same-Sex Marriage Bill Looks to Protect Faith-Based Charities

Luke Michael

Monday, 13th November 2017 at 5:25 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Good 360
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!