Facebook Charity Follow-up - The Winner
9 June 2009 at 4:02 pm
In case you are wondering (from our Facebook story in edition 10) a US Children’s Hospital is the winner of the retail giant Target’s "Bullseye Gives" contest using the online social network Facebook, in which 10 charities vied for votes.
St. Jude’s Children’s Research Hospital received 26.6 percent of the 291,399 votes cast and won an amazing $US797,123. The American Red Cross came second with 26.5 percent of the vote and won $US793,942.
More than 97,000 new fans joined the retailer’s Facebook page during the contest and daily views of its page increased by 4,800 percent.
Not bad for two weeks internet exposure!