Good 360
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Finance

Online Fundraising Strong Despite Economy


Tuesday, 9th June 2009 at 4:36 pm
Staff Reporter
A Benchmark study of leading Not for Profit organisations in the US shows that online fundraising grew by 26% in 2008 but the average gift size has decreased by 21%.

Tuesday, 9th June 2009
at 4:36 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Online Fundraising Strong Despite Economy
Tuesday, 9th June 2009 at 4:36 pm

A Benchmark study of leading Not for Profit organisations in the US shows that online fundraising grew by 26% in 2008 but the average gift size has decreased by 21%.

The 2009 eNonprofit Benchmarks Study found that:
• Online fundraising was up by 26%.
• Email fundraising and advocacy response rates held steady this year, compared to declines in previous years.
• The average online gift size was $71, down $15 from the previous year. This decline was most pronounced in the fourth quarter of 2008.
• Email lists continue to grow, though more slowly every year: growth was at 17 percent in 2008, down from 19 percent in 2007 and 21 percent in 2006.

The 2009 eNonprofit Benchmarks Study analyses data from 2008 and evaluates the changing landscape of Not for Profit email programs, fundraising and advocacy. The data came from 32 major NFPs working on environmental, legal/civil rights, health and international aid issues.

Co-authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN), the eNonprofit Benchmarks Study measures the effectiveness of NFP internet fundraising and activism programs and highlights the critical importance of the Internet to mission-focused organizations.

The study is the first of its kind to define industry-wide metrics for emails sent to sub-segments of a Not for Profit organisation’s email list, as determined by past online actions or donations, geographical location, or interest in a particular issue. The study also breaks out data by sector, including for the first time an analysis of local and state-based groups’ online performance.

The 2009 eNonprofit Benchmarks Study can be downloaded at www.fundraising123.org



FEATURED SUPPLIERS


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

...


More Suppliers

Tags : Fundraising,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Stop Bashing Charities Over their Fundraising Costs

Rob Edwards

Thursday, 23rd November 2017 at 8:28 am

Red Cross Moves to Wage-Based Fundraising Model

Lina Caneva

Thursday, 16th November 2017 at 8:30 am

New Authority to Oversee Fundraising Code

Wendy Williams

Thursday, 19th October 2017 at 8:28 am

POPULAR

Red Cross Moves to Wage-Based Fundraising Model

Lina Caneva

Thursday, 16th November 2017 at 8:30 am

Concerns Raised Over New ACNC Board Appointments

Luke Michael

Monday, 20th November 2017 at 2:28 pm

New Same-Sex Marriage Bill Looks to Protect Faith-Based Charities

Luke Michael

Monday, 13th November 2017 at 5:25 pm

Adelaide at the Vanguard of Ending Street Homelessness Globally

Wendy Williams

Tuesday, 21st November 2017 at 8:43 am

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Good 360
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!