Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Finance

Online Fundraising Strong Despite Economy


Tuesday, 9th June 2009 at 4:36 pm
Staff Reporter
A Benchmark study of leading Not for Profit organisations in the US shows that online fundraising grew by 26% in 2008 but the average gift size has decreased by 21%.

Tuesday, 9th June 2009
at 4:36 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Online Fundraising Strong Despite Economy
Tuesday, 9th June 2009 at 4:36 pm

A Benchmark study of leading Not for Profit organisations in the US shows that online fundraising grew by 26% in 2008 but the average gift size has decreased by 21%.

The 2009 eNonprofit Benchmarks Study found that:
• Online fundraising was up by 26%.
• Email fundraising and advocacy response rates held steady this year, compared to declines in previous years.
• The average online gift size was $71, down $15 from the previous year. This decline was most pronounced in the fourth quarter of 2008.
• Email lists continue to grow, though more slowly every year: growth was at 17 percent in 2008, down from 19 percent in 2007 and 21 percent in 2006.

The 2009 eNonprofit Benchmarks Study analyses data from 2008 and evaluates the changing landscape of Not for Profit email programs, fundraising and advocacy. The data came from 32 major NFPs working on environmental, legal/civil rights, health and international aid issues.

Co-authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN), the eNonprofit Benchmarks Study measures the effectiveness of NFP internet fundraising and activism programs and highlights the critical importance of the Internet to mission-focused organizations.

The study is the first of its kind to define industry-wide metrics for emails sent to sub-segments of a Not for Profit organisation’s email list, as determined by past online actions or donations, geographical location, or interest in a particular issue. The study also breaks out data by sector, including for the first time an analysis of local and state-based groups’ online performance.

The 2009 eNonprofit Benchmarks Study can be downloaded at www.fundraising123.org



Youth Affairs Committee Victoria

FEATURED SUPPLIERS


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

...


NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

Yes we’re lawyers, but we do a lot more....

Moores

More Suppliers

Tags : Fundraising,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Australia Launches its First Live Impact Investing Database

Luke Michael

Monday, 18th September 2017 at 5:12 pm

$1.2M for NFPs and Social Enterprises Supporting Regional Communities

Wendy Williams

Monday, 18th September 2017 at 4:35 pm

Australia Council Grants Allows Diverse Range of Artists to Prosper

Luke Michael

Thursday, 14th September 2017 at 4:14 pm

POPULAR

New Study Warns NFPs Need Strong Culture and Profits to Survive

Luke Michael

Tuesday, 5th September 2017 at 12:02 pm

Moves to Stop Volunteering at Overseas Orphanages

Luke Michael

Wednesday, 13th September 2017 at 1:54 pm

Peak Body Demands Action to Stop NDIS Leaving Aboriginal People Behind

Wendy Williams

Tuesday, 5th September 2017 at 8:37 am

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!