Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Leadership

Charities Should be More ‘Supportive’ in a Recession


Monday, 31st August 2009 at 3:34 pm
Staff Reporter
The UK public is keener than ever for charities to be 'supportive', 'sympathetic' and 'responsive' in the current recession according to a new study by nfpSynergy, but the researchers say the demands pose an interesting challenge to an already struggling third sector.

Monday, 31st August 2009
at 3:34 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Charities Should be More ‘Supportive’ in a Recession
Monday, 31st August 2009 at 3:34 pm

The UK public is keener than ever for charities to be ‘supportive’, ‘sympathetic’ and ‘responsive’ in the current recession according to a new study by nfpSynergy, but the researchers say the demands pose an interesting challenge to an already struggling third sector.

These are the latest findings from research consultancy nfpSynergy which asked 2000 representative adult members of the British public to pick the 10 attributes they would most associate with their ‘ideal’ charity. 

While the top three ideal brand attributes (‘trustworthy’, ‘honest’ and ‘caring/compassionate’) have remained the same from pre-recession March 08 to post recession May 09, the three attributes that have experienced the greatest increase in public esteem over the same period are ‘supportive’, up by 16 percentage points;  ‘sympathetic’ up by 12 percentage points; and ‘responsive’, up by 9 percentage points.

Interestingly, an ideal charity’s being ‘reputable’, ‘positive’ and ‘visionary’ also became notably more desired over the same period; whereas ‘accountability’ has seemingly become notably less of a priority to the public – down from 49% in 2008 to 32% in 2009.

nfpSynergy’s researcher, Jonathan Baker says the new research suggests that, in these economically hard times, the British public wants its charities to ‘do their duty’ and be especially ‘supportive’ ,’sympathetic’ and ‘responsive’. 

However, Baker says some charities may deem this an unrealistic demand. 

He says the more courageous will see it as a fantastic opportunity to respond to the public’s plea. 

He says doubtless this will require a ‘positive’ outlook and a few ‘visionary’ solutions on the part of struggling charities – something, again the public says it particularly expects when the going gets rough 

The ‘Ideal Charity’ research can be downloaded at  www.nfpsynergy.net



AON

FEATURED SUPPLIERS


HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

...


More Suppliers

Tags : study,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Susan Pascoe Appointed Head of Newly Formed Community Directors Council

Luke Michael

Friday, 22nd September 2017 at 5:21 pm

AICD Announces NFP Scholarships Across Australia

Luke Michael

Wednesday, 20th September 2017 at 12:10 pm

Majority of NFPs Are Not Believed to be Well-Run, According to New Survey

Luke Michael

Tuesday, 12th September 2017 at 4:14 pm

POPULAR

Moves to Stop Volunteering at Overseas Orphanages

Luke Michael

Wednesday, 13th September 2017 at 1:54 pm

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Majority of NFPs Are Not Believed to be Well-Run, According to New Survey

Luke Michael

Tuesday, 12th September 2017 at 4:14 pm

More Australians Are Giving Time Not Money

Wendy Williams

Monday, 11th September 2017 at 5:07 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!