FIT Sponsorship
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Finance, Social Innovation

Online Giving Missing Donor Engagement – Peter Hero


Monday, 17th August 2009 at 4:10 pm
Staff Reporter
While online giving is the most exciting development in philanthropy, the whole aspect of donor development, cultivation and engagement is missing from online giving, according to philanthropy expert Peter de Courcy Hero.

Monday, 17th August 2009
at 4:10 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Online Giving Missing Donor Engagement – Peter Hero
Monday, 17th August 2009 at 4:10 pm

While online giving is the most exciting development in philanthropy, the whole aspect of donor development, cultivation and engagement is missing from online giving, according to philanthropy expert Peter de Courcy Hero.
 
Presenting at the Online Giving Marketplaces Conference hosted by the Stanford Social Innovation Review in the US, Hero, a regular visitor to Australia, spoke about opportunities and challenges in online giving.
 
Hero says that with mobile phones now being used as instruments of philanthropy, there is huge potential for new technologies to raise funds for emergencies, relief funds, and when quick decisions are needed.
 
However Hero says the whole aspect of donor development, of cultivation, donor engagement and animation – something he found very important during his time as President of the Silicon Valley Community Foundation – is missing from online giving.
 
Hero says at the centre of the issue is the way wealth has changed in America, as has the behaviour of those with wealth.  50 years ago 40% of all wealth in America was inherited, and today that figure is only 7%, according to Hero, and today 40% of all the wealth in America is in two areas – technology and finance. 
 
Being able connect and develop relationships with this new wealth, of strategic development of philanthropy, is something that Hero views as being missing from online giving. 
 
He says online giving also fails to connect new donors with the results of their giving.
 
Hero says the challenge for online giving is how to make it sustainable, how to use it to provoke local giving and leverage dollars outside the US. 
 
He said online giving needs to turn donors into investors, rather than customers, so that they give over and over, and develop a connection with the organisation and an understanding of the issues.
 
Hero is credited with growing Silicon Valley Community Foundation’s assets from US$7 million to over US$1.6 billion during his time as president of the foundation, making it the fourth largest community foundation in the US – now distributing US$3 million a week in grants. 
 
Hero visited Australia in 2007 as part of the tenth anniversary celebrations of the Melbourne Community Foundation and accepted an invitation to serve as a member of the MCF Board.



FEATURED SUPPLIERS


We specialise in data solutions consulting and IT profession...

DQUBE Solutions

Fantastic digital management app for organisations deliverin...

Ateesa

Yes we’re lawyers, but we do a lot more....

Moores

HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

More Suppliers

Tags : Technology,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Three Ways Australian Not For Profits Can Improve Their Digital Capabilities

Richenda Vermeulen

Thursday, 18th January 2018 at 8:35 am

One to Watch: Jessie Hughes

Wendy Williams

Tuesday, 12th December 2017 at 8:32 am

How to Navigate Your NFP in the Age of Digital Disruption

Contributor

Tuesday, 21st November 2017 at 8:54 am

‘Sorry No Cash’ – the Digital Disruptor for NFP’s

Contributor

Tuesday, 31st October 2017 at 8:44 am

POPULAR

$110M Package Tackles Anxiety and Depression Among Young Australians

Wendy Williams

Tuesday, 9th January 2018 at 8:46 am

Social Enterprise Announces $500,000 Funding for Social and Affordable Housing

Luke Michael

Monday, 15th January 2018 at 11:26 am

Privatisation Poses New Challenges for NFPs Managing Their Workforce

Luke Michael

Tuesday, 9th January 2018 at 4:36 pm

White Ribbon Australia CEO Announces Retirement

Wendy Williams

Wednesday, 10th January 2018 at 5:15 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


FIT Sponsorship
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!