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Top Companies Reveal How They Embed Corporate Responsibility Across Their Businesses


15 October 2009 at 12:03 pm
Staff Reporter
Big business often struggles to capitalise on the opportunity presented by corporate responsibility for reducing costs and increasing sales according to a new report.

Staff Reporter | 15 October 2009 at 12:03 pm


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Top Companies Reveal How They Embed Corporate Responsibility Across Their Businesses
15 October 2009 at 12:03 pm

Big business often struggles to capitalise on the opportunity presented by corporate responsibility for reducing costs and increasing sales according to a new report.

However, large companies are increasingly keen to work out the key social and environmental risks for different departments across their business.

For example, over 1000 companies now use the indicators of the Global Reporting Initiative to help them work out useful signs of progress on responsible business.

From research conducted by Ethical Corporation in the UK, it’s clear that setting targets and then benchmarking progress of how much traction CR has within a business can be fiendishly complicated.

The multi-part report from Ethical Corporation sets out how trail blazing companies at the forefront of corporate responsibility have worked hard to embed and measure responsible business in across their operations.

The new, six-part report, called “How to embed corporate responsibility across different parts of your company,” looks at how large firms have integrated responsible business into areas such as accounting, human resources, facilities, procurement, marketing and communications. The report also looks at how companies are measuring progress, and setting ambitious targets as a result.

The report features case studies from: Alliance Boots, PepsiCo, Man Group, Tata, Campbell,Soup, Vodafone, Starbucks, Novo Nordiskand BP.

For a summary of the report go to www.ethicalcorporationinstitute.com

Ethical Corporation is an independent company providing competitive intelligence for business sustainability.



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