NDIS Criterion
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Corporate Engagement, Good Business

Disney and Microsoft Head US CSR Index


Thursday, 12th November 2009 at 2:10 pm
Staff Reporter
Companies in the financial sector tumbled to the bottom of the Boston College-Reputation Institute 2009 CSR Index while top consumer brands perceived to be strong in the area of ethics, citizenship and workplace practices dominate the top 50, with Disney and Microsoft at the top.

Thursday, 12th November 2009
at 2:10 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Disney and Microsoft Head US CSR Index
Thursday, 12th November 2009 at 2:10 pm

Released by the Boston College Center for Corporate Citizenship and Reputation Institute, the index, based on a survey of consumers in the United States, shows the following companies in the top 10 positions:

  • Walt Disney Company
  • Microsoft
  • Google
  • Honda
  • Johnson & Johnson
  • PepsiCo.
  • General Mills
  • Kraft Foods
  • Campbell Soup Company
  • FedEx

 

The CSR Index is created using data collected for Reputation Institute’s 2009 Global Reputation Pulse Study. Researchers use a subset of survey results that focus on more than 200 companies with a dominant presence in the United States and believed to have a reasonably high recognition factor with the general public. 

 

Chris Pinney, director of research and policy at the Boston College Center for Corporate Citizenship says the data captures public perception about a company’s corporate citizenship, governance and workplace practices in the United States.

 

Pinney says while the overall reputation of the American business sector has been tarnished with a broad brush, many individual companies still stand out as responsible leaders in the eyes of the public. 

 

He says to build a reputation as a leader in corporate social responsibility, companies should focus on strong governance practices, positive working conditions, and a commitment to supporting the needs of communities and the environment.

 

On a scale of 1-to-100, the top-ranked Walt Disney Company scored 79.52 followed by Microsoft at 78.66, Google at 77.03, Honda of America at 76.65 and Johnson & Johnson at 76.57. Consumer-oriented companies make up the majority of the top 50 CSRI performers.  

 

One of the biggest changes since the 2008 Index is the presence of seven value-conscious retailers on the list. In the 2009 CSR Index, Target, JC Penney, Kroger, Kohl’s and BJ’s Wholesale Club are new to the Top 50, joining Publix Super Markets, Costco Wholesale and Lowe’s, who made the list last year.

 

The research shows that the general public tends to rate makers of consumer products, computers and beverages higher along social dimensions. Industries that fall below the global average include banking, finance, oil and gas, utilities and telecommunications. Reputation Institute, which measures corporate reputation in more than 25 countries annually, notes that the U.S. public put a higher premium on ethics and governance practices.

 

The list can be downloaded at http://www.bcccc.net/pdf/CSRIIndex2009.pdf

 



FEATURED SUPPLIERS


NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

...


Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

More Suppliers

Tags : CSR,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Warning to CEOs – CSR May Get You Fired, Study Finds

Lina Caneva

Tuesday, 24th October 2017 at 10:07 am

LEGO Comes Top For CSR

Wendy Williams

Wednesday, 4th October 2017 at 8:57 am

Matched Giving with Charity Gift Vouchers is the Perfect Match

Naomi Barson

Thursday, 17th August 2017 at 11:07 am

Online Tool to Measure Value of CSR and NFP Work

Lina Caneva

Thursday, 20th April 2017 at 4:10 pm

POPULAR

Disability Advocacy Group Fights to Restore State Funding

Luke Michael

Thursday, 9th November 2017 at 8:37 am

Red Cross Moves to Wage-Based Fundraising Model

Lina Caneva

Thursday, 16th November 2017 at 8:30 am

New Same-Sex Marriage Bill Looks to Protect Faith-Based Charities

Luke Michael

Monday, 13th November 2017 at 5:25 pm

Donors Looking for a Personalised Experience to Give More – Study

Lina Caneva

Wednesday, 8th November 2017 at 1:43 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


NDIS Criterion
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!