Bushfire Appeals

Fresh Food Rescue Campaign 2010

Wednesday, 27th January 2010 at 3:33 pm
Staff Reporter
A national campaign is launched to assist with food relief with $2 million available for food relief charities.

Wednesday, 27th January 2010
at 3:33 pm
Staff Reporter



Fresh Food Rescue Campaign 2010
Wednesday, 27th January 2010 at 3:33 pm

 Woolworths supermarkets, together with the Federal Government, have launched a year long campaign to rescue a record amount of surplus food from the waste stream and turn it into meals for the needy.

With a target to provide two million meals for those in need and $2 million for those food relief charities who serve them, the campaign aims to address an underlying social problem in Australia.

The Australian Government will partner with Woolworths to advise on the allocation of the funding.

Each year households, retailers, restaurants and businesses throw out millions of tonnes of food which then finds its way into landfill sites. Although not always fit for sale, much of it is good quality and could easily be rescued and turned into nutritious, healthy meals for the needy or vulnerable in our society.

Organisations such as Foodbank, OzHarvest, FareShare, Food 4 Life and SecondBite and others work hard to turn excess food into nutritious meals for the homeless, the vulnerable and the needy.

These charities are primarily staffed by volunteers and only have limited resources to provide the help that is required. Food is not the only thing they need, the sector is also crying out for vehicles, storage, refrigeration and other facilities to maintain and expand their operations.

FareShare CEO Marcus Godinho says there’s no shortage of quality surplus food in Australia, however sadly local charities have lacked the means to handle the food donations on offer.

Godinho says the program will help charities to receive, store and hand out hundreds of tonnes of quality food and help the growing number of Australian families who are struggling to afford three meals a day, seven days a week.

OzHarvest Founding Director Ronni Kahn says the unwanted food is there and Australians in need are there. OzHarvest is only limited by lack of funds to enable us to collect more food from more stores to deliver to more people. An injection of funds like this to the food rescue sector helps all of us to share the surplus food with those in need.

SecondBite also supports the Woolworths initiative to expand the provision of surplus fresh food and donate $2million dollars to the food relief sector.

Food Program Manager Russell Shields says that with SecondBite’s focus on providing recipient agencies with fresh food and innovative food relief programs that provide long term preventative solutions to families in crisis, this funding will help us to collect and redistribute over 900 tonnes of fresh food in 2010 across Victoria and Tasmania.

Foodbank CEO John Webster describes the initiative as a wonderful adjunct to the current Woolworths’ program to capture and distribute surplus packaged goods from individual stores and distribution centres.

He says Woolworths is already their single largest national food donor and this will assist in expanding donations as they strive to meet the demands of the 2,200 welfare agencies that they provide food to across the country.

The Woolworths Fresh Food Rescue campaign will support food relief charities at two core levels:

  1. Expanding food rescue and food donation schemes from Woolworths stores to charity groups. With 687 supermarkets already participating in some kind of food rescue program, Woolworths wants to substantially increase its partnerships with local food relief charities or soup kitchens. Woolworths’ target is to turn its food surplus into two million meals for the needy in 2010.
  2. Building additional capacity amongst charity groups through a major grants scheme Woolworths will contribute $2 million to help charity groups expand their operations and ensure thousands more people can access healthy, nutritious food.

Woolworths says it is working toward an ambitious target to reduce organic waste to zero by the year 2015. In 2009 the company was one of Australia’s largest food donors, providing 1.35 million kilos of consumable food which is the equivalent of 1.5 million meals.

Woolworths will be consulting with a number of current charity partners to understand how the grant scheme can best address their needs.

Further details, criteria and eligibility will be released later in the year. Enquiries can be made by email – freshfoodrescue@woolworths.com.au.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Tags : Woolworths,


Get more stories like this


Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Supermarket giant brings zero-waste shopping to Australia

Luke Michael

Tuesday, 29th October 2019 at 5:15 pm

Supermarket giant vows to end period poverty in Australia

Luke Michael

Tuesday, 6th August 2019 at 5:49 pm

Business With a Soul Tackling Food Insecurity

Maggie Coggan

Monday, 10th September 2018 at 8:48 am

Where Do Aussie Supermarkets Rank on Farm Animal Welfare?

Ellie Cooper

Wednesday, 1st February 2017 at 8:47 am


NDIS not yet in tune with the needs of participants

Luke Michael

Monday, 20th January 2020 at 4:46 pm

What impact will the bushfire crisis have on homelessness?

Luke Michael

Wednesday, 15th January 2020 at 4:28 pm

New fund paves the way for impact investment in the charity sector

Luke Michael

Friday, 17th January 2020 at 4:34 pm

The rise (and scepticism) of Facebook fundraisers

Maggie Coggan

Thursday, 16th January 2020 at 8:49 am

Bushfire Appeals
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!