NATIONAL NOT-FOR-PROFIT CONFERENCE 2018
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Finance

Trust Influences People to Donate


Thursday, 4th February 2010 at 11:59 am
Staff Reporter
A new report from the UK finds that trust influences 75% of people who donate to charity

Thursday, 4th February 2010
at 11:59 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Trust Influences People to Donate
Thursday, 4th February 2010 at 11:59 am

Three quarters (75%) of people say that trust in the charity and/or sector influences their decision to give, according to an online survey of more than 1,100 adults across Great Britain.

The survey, commissioned by the UK Fundraising Standards Board (FRSB), says the findings underline the importance of building trust in charities and the sector more broadly.

Trust in the organisation is more important than trust in the sector, with 56% saying that trust in the charity and 42% reporting that trust in the sector, was an influencing factor.

The report says trust is most prominently cited as an influencing factor for younger respondents where 8 in 10 of those aged 16-24 say it influences their giving. The influence of trust upon giving declines in direct correlation as the age of respondents increases.

More than 6 in 10 (62%) of respondents say that they would trust a charity more if it were a member of the FRSB – the self-regulatory body for fundraising.

Additional key findings include:

  • 80% of respondents have given to charity in the last 12 months
  • 65% have given in the last 3 months

UK fundraising academic, Adrian Sargeant, of Bristol Business School and Indiana University, says the results underline just how important it is for organisations to manage public trust. Demonstrating good judgment, signing up to fundraising codes of practice and being prepared to deal responsibly with complaints are all critical in building this trust, both in the organisation and the sector as a whole.

For more information, visit www.frsb.org.uk.
 



FEATURED SUPPLIERS


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

We specialise in data solutions consulting and IT profession...

DQUBE Solutions

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

Yes we’re lawyers, but we do a lot more....

Moores

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Charities Are Still Needed

Martin Laverty

Tuesday, 9th January 2018 at 9:37 am

Three Fundamental Practices to Restore Trust and Attract Donation Income

Ushi Ghoorah

Thursday, 21st December 2017 at 11:55 am

FIA Set for Brand Refresh in 2018

Luke Michael

Wednesday, 20th December 2017 at 11:57 am

Face to Face Fundraising Ramps Up Disclosure

Wendy Williams

Thursday, 14th December 2017 at 8:19 am

POPULAR

Social Enterprise Announces $500,000 Funding for Social and Affordable Housing

Luke Michael

Monday, 15th January 2018 at 11:26 am

People With Severe Mental Illness Struggling With NDIS Transition

Luke Michael

Wednesday, 17th January 2018 at 5:58 pm

ACNC’s Review Submission Met With Concern From Charity Sector

Luke Michael

Tuesday, 23rd January 2018 at 9:33 am

White Ribbon Australia CEO Announces Retirement

Wendy Williams

Wednesday, 10th January 2018 at 5:15 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


NATIONAL NOT-FOR-PROFIT CONFERENCE 2018
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!