Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  Fundraising

Phone "App" Checks in for Charity


24 March 2010 at 4:30 pm
Staff Reporter
A new mobile phone app in the US lets users donate to charities just by visiting certain stores.

Staff Reporter | 24 March 2010 at 4:30 pm


0 Comments


 Print
Phone "App" Checks in for Charity
24 March 2010 at 4:30 pm

A new mobile phone app in the US lets users donate to charities just by visiting certain stores.

A new mobile phone application, designed for use in the US, lets users donate to charities just by visiting certain stores and without having to buy a product.

The CauseWorld mobile application rewards users for visiting participating stores with “karmas”– which can then be turned into real

The CauseWorld app on an iPhone

money donations to Not for Profit organisations.

The free app, available on iPhones and Andriod phones in the US, recognises a users location via the phone’s GPS, and displays a list of stores nearby that participate in the program. To earn karmas, a user enters a participating store, and ‘checks-in’ on their phone – no purchasing is required.

Karmas can be donated through the app’s ‘CauseMall’ – an online store of charitable causes. The cash value of the karmas is transferred to the selected organisation. The dollar donations are made by the corporates that have agreed to take part.

Some of the actions in the CauseMall include:

  • Offset Carbon via Carbonfund.org
  • Provide Relief for Haiti through the Red Cross
  • Care for an abused animal with American Humane
  • Donate a book through Room to Read
  • Plant a tree via American Forests

So far the funding for the ‘check-in’ part of the program has come from Citibank and Kraft Foods, providing $850,000 for donations. Soon users will be able to earn extra karmas by scanning product barcodes.

The app allows advertisers to turn their marketing dollars into charitable donations, and has proven successful getting people into particular stores. Advertisers hope that by getting people to look at a particular product, it will lead to increased sales.

The CauseWorld App is not yet available in Australia. 

For more information, or to download the free app visit www.causeworld.com
 



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Tags : Apps, iPhone,

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

A turning point in the digital divide

Andrea Pearman

Wednesday, 30th September 2020 at 6:23 pm

‘Things will get worse before they get better’

Wendy Williams

Tuesday, 29th September 2020 at 8:33 am

Habits of Aussie and New Zealand donors in 2020 revealed

Maggie Coggan

Monday, 21st September 2020 at 5:43 pm

Now or never – Time to fix fundraising

David Crosbie

Thursday, 17th September 2020 at 8:48 am

pba inverse logo
Subscribe Twitter Facebook
×