Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Finance, Social Innovation

Phone “App” Checks in for Charity


Wednesday, 24th March 2010 at 4:30 pm
Staff Reporter
A new mobile phone app in the US lets users donate to charities just by visiting certain stores.

Wednesday, 24th March 2010
at 4:30 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Phone “App” Checks in for Charity
Wednesday, 24th March 2010 at 4:30 pm

A new mobile phone app in the US lets users donate to charities just by visiting certain stores.

A new mobile phone application, designed for use in the US, lets users donate to charities just by visiting certain stores and without having to buy a product.

The CauseWorld mobile application rewards users for visiting participating stores with “karmas”– which can then be turned into real

The CauseWorld app on an iPhone

money donations to Not for Profit organisations.

The free app, available on iPhones and Andriod phones in the US, recognises a users location via the phone’s GPS, and displays a list of stores nearby that participate in the program. To earn karmas, a user enters a participating store, and ‘checks-in’ on their phone – no purchasing is required.

Karmas can be donated through the app’s ‘CauseMall’ – an online store of charitable causes. The cash value of the karmas is transferred to the selected organisation. The dollar donations are made by the corporates that have agreed to take part.

Some of the actions in the CauseMall include:

  • Offset Carbon via Carbonfund.org
  • Provide Relief for Haiti through the Red Cross
  • Care for an abused animal with American Humane
  • Donate a book through Room to Read
  • Plant a tree via American Forests

So far the funding for the ‘check-in’ part of the program has come from Citibank and Kraft Foods, providing $850,000 for donations. Soon users will be able to earn extra karmas by scanning product barcodes.

The app allows advertisers to turn their marketing dollars into charitable donations, and has proven successful getting people into particular stores. Advertisers hope that by getting people to look at a particular product, it will lead to increased sales.

The CauseWorld App is not yet available in Australia. 

For more information, or to download the free app visit www.causeworld.com
 



Guide to Giving

FEATURED SUPPLIERS


...


HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

Yes we’re lawyers, but we do a lot more....

Moores

Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

More Suppliers

Tags : Apps, iPhone,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

$2 Million Grant Helps Give Australians in Need A Fair Go

Wendy Williams

Thursday, 21st September 2017 at 8:35 am

NFPs Need Social Media More Than They Know

Alecia Hancock

Thursday, 21st September 2017 at 8:33 am

Volunteering Tasmania Forced to Close Launceston Office

Luke Michael

Thursday, 21st September 2017 at 8:25 am

Social Media ‘Inspires’ Fundraising Globally – New Research

Lina Caneva

Wednesday, 20th September 2017 at 4:03 pm

POPULAR

Moves to Stop Volunteering at Overseas Orphanages

Luke Michael

Wednesday, 13th September 2017 at 1:54 pm

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Majority of NFPs Are Not Believed to be Well-Run, According to New Survey

Luke Michael

Tuesday, 12th September 2017 at 4:14 pm

More Australians Are Giving Time Not Money

Wendy Williams

Monday, 11th September 2017 at 5:07 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!