Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD

Corporates Move to 'Recovery' Philanthropy


6 April 2010 at 11:58 am
Staff Reporter
Corporate strategy, not budget concerns, is setting this year’s philanthropy agenda in the US

Staff Reporter | 6 April 2010 at 11:58 am


0 Comments


 Print
Corporates Move to 'Recovery' Philanthropy
6 April 2010 at 11:58 am

Corporate planning for community involvement has moved out of crisis mode and into a recovery mindset, according to an annual survey of corporate giving strategies of U.S. companies by The Conference Board, a global business research and membership association.

The report — The 2010 Philanthropy Agenda: Is the Pressure Easing? — is based on responses from 114 companies to a December 2009-January 2010 survey about planned changes to their corporate giving programs.

Carolyn Cavicchio, senior research associate with The Conference Board says last year, due to the recession, it was all about cuts but this year, the dollar spend for contributions has continued to decline, but at a far less accelerated pace.

More than three-quarters of respondents said that they would make no recession-driven changes to their 2010 corporate giving programs. Strategic priorities such as aligning more closely with business needs, rather than economic concerns, are driving priority-setting in contributions.

Twenty percent of companies said they would reduce their giving budgets in 2010, compared with 53 percent in 2009. In addition, only four percent of companies plan to reduce the size of their giving staff, compared with 18 percent in 2009.

As in 2009, most companies surveyed are increasing the resources devoted to volunteering programs, and event sponsorship will see the most decreases.

In terms of focus areas, international development, STEM education (science, technology, engineering and math) and environment/sustainability will see the greatest resource increases. Capital campaigns and arts/culture will lose the most.

Other key findings:

  • Just six percent of companies surveyed plan to reduce their contributions-related administrative budgets, compared with 34 percent last year.
  • Only 11 percent of those surveyed said their companies would make fewer grants in 2010, compared with 34.8 percent in 2009.
  • Only eight percent said they would make smaller grants, compared with 20.9 percent last year.

Download the executive summary at www.conference-board.org
 



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Foundation Moves to Multi-Year Charity Support

Lina Caneva

Tuesday, 14th February 2017 at 3:55 pm

Professionalisation of Charities? Perhaps Not So Scary After All

Lisa Grinham

Tuesday, 6th September 2016 at 10:42 am

Social Enterprise Award Recognises Impact on Women

Ellie Cooper

Wednesday, 27th July 2016 at 9:10 am

Victoria Issues Green Bonds to Fund Enviro Projects

Lina Caneva

Thursday, 21st July 2016 at 2:31 pm

pba inverse logo
Subscribe Twitter Facebook
×