Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Corporate Engagement, General, Good Business, Research

Australians Embrace Ethical Shopping


Wednesday, 5th May 2010 at 12:16 pm
Staff Reporter
Shopping with a conscience is taking off in Australia and the Asia/Pacific, as more consumers buy items based on merchant social responsibility.


Wednesday, 5th May 2010
at 12:16 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Australians Embrace Ethical Shopping
Wednesday, 5th May 2010 at 12:16 pm

Shopping with a conscience is taking off in Australia and the Asia/Pacific, with over six in ten survey respondents buying items that are based on merchant social responsibility such as fair trade and environmentally friendly products.

The latest survey from credit card giants, MasterCard Worldwide also shows how 60% of the respondents in Asia/Pacific purchased certain items because a percentage of the sale is donated to a good cause. The survey was conducted via online interviews in the fourth quarter of 2009 and involved 3,500 consumers from 13 markets including Australia across Asia/Pacific and Africa.

More than 70% of the respondents in Asia/Pacific also indicated that they will go out of their way to purchase gifts that are environmentally friendly as well as pay more for such items. This is less so for products based on fair trade or with a percentage being donated to a good cause.

The survey found that in Asia/Pacific, both female and male respondents embrace the same ethos and principles when making purchases across the key indicators. Environmentally and socially responsible merchants are a big draw for shoppers with over 80% of the respondents in Asia/Pacific more or somewhat likely to make a purchase.

Amongst those surveyed, retail outlets were found to be the preferred point of purchase for over 60% of the respondents in Asia/Pacific, compared to online channels when it comes to responsible gift purchases. However, for respondents who stated that they make their purchases online, about 75% agreed that there are more choices online for environmentally friendly items or products based on fair trade principles. About half of the respondents stated that they will be able to get the same socially responsible products at discounts online, where they may otherwise be expensive in retail outlets.

Georgette Tan, Vice President, Communications, Asia/Pacific, Middle East and Africa, MasterCard Worldwide says there is a shift towards ethical shopping for a new class of knowledgeable and discerning shoppers in the region.

Tan says the survey demonstrates that consumers are looking beyond discounts and are drawn towards ethical practices – fair trade principles or eco-friendly products. Consumers are now aware that even when they make their purchases, they can make a difference.

The markets surveyed include Australia, China, Hong Kong, India, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, South Africa, Taiwan and Thailand. 



Guide to Giving

FEATURED SUPPLIERS


Yes we’re lawyers, but we do a lot more....

Moores

HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

...


More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Thinkers Look to Melbourne to Grow SA Purpose Economy

Wendy Williams

Thursday, 21st September 2017 at 4:44 pm

Australian Organisations Score in the Top 10 Per Cent of B Corps Globally

Luke Michael

Monday, 18th September 2017 at 5:03 pm

New CEO to Lead TDi into Next Phase as Bessi Graham Stands Down

Wendy Williams

Friday, 15th September 2017 at 9:46 am

Australian Companies Recognised for Changing the World

Luke Michael

Wednesday, 13th September 2017 at 5:02 pm

POPULAR

Moves to Stop Volunteering at Overseas Orphanages

Luke Michael

Wednesday, 13th September 2017 at 1:54 pm

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Majority of NFPs Are Not Believed to be Well-Run, According to New Survey

Luke Michael

Tuesday, 12th September 2017 at 4:14 pm

More Australians Are Giving Time Not Money

Wendy Williams

Monday, 11th September 2017 at 5:07 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!