Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD

Corporate Rework Needed for Business & Philanthropy


29 June 2010 at 2:37 pm
Staff Reporter
Corporate leaders will need to rework their business, philanthropy and community strategies according to a report that proposes a new approach for businesses to solve societal challenges in the coming decade.

Staff Reporter | 29 June 2010 at 2:37 pm


0 Comments


 Print
Corporate Rework Needed for Business & Philanthropy
29 June 2010 at 2:37 pm

Corporate leaders will need to rework their business, philanthropy and community strategies according to a report that proposes a new approach for businesses to solve societal challenges in the coming decade.

The US Committee Encouraging Corporate Philanthropy (CECP) and McKinsey & Company have released a new report, “Shaping the Future: Solving Social Problems through Business Strategy,” which explores the evolving relationship between business and society.

The report forecasts that societal problems will become more complex, requiring corporate leaders to rework their business, philanthropy and community strategies.

The report addresses key questions around what will the next decade look like for the world, and what are the implications for corporate involvement in solving social issues? And, how can corporations position themselves now to maximize their profitability as well as their societal impact?

Margaret Coady, Director of CECP, says this report provides business leaders with an urgent vision of what business could look like in the next decade.

Based on McKinsey & Company’s research on global forces, the report describes five issues that will have the greatest effect on how companies engage with society, including shifting centres of economic activity away from the west, talent mismatches, global connectivity, resource constraints, and a bigger role for governments.

The “Shaping the Future” report calls for business leaders to mitigate associated risks by looking forward to these issues and seizing opportunities for authentic engagement in society, for the benefit of both their communities and their companies.

The report says businesses have the ability to apply distinctive capabilities and resources to social issues that individuals, governments, and independent-sector contributors cannot.

While corporate engagement in society through foundations, pro bono service, and other forms of corporate philanthropy are not new, the report advocates for companies to leverage those unique assets in closer alignment with their corporate strategy, providing greater social impact and value to the company’s core business.

The Committee Encouraging Corporate Philanthropy is an international network of corporate leaders with the aim of actively working to affect positive change through corporate philanthropy.

The report is available for free download at CorporatePhilanthropy.org 
 



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Meet Pro Bono News’ first editorial advisory board

Wendy Williams

Thursday, 16th April 2020 at 8:02 am

Unpaid Carers Facing Significant Economic Disadvantage

Luke Michael

Tuesday, 21st August 2018 at 3:45 pm

NFPs Driving WA Economy, Report Says

Wendy Williams

Wednesday, 15th February 2017 at 4:20 pm

Foundation Moves to Multi-Year Charity Support

Lina Caneva

Tuesday, 14th February 2017 at 3:55 pm

pba inverse logo
Subscribe Twitter Facebook
×