Good360
MEDIA, JOBS & RESOURCES for the COMMON GOOD

Corporate Rework Needed for Business & Philanthropy


Tuesday, 29th June 2010 at 2:37 pm
Staff Reporter
Corporate leaders will need to rework their business, philanthropy and community strategies according to a report that proposes a new approach for businesses to solve societal challenges in the coming decade.

Tuesday, 29th June 2010
at 2:37 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Corporate Rework Needed for Business & Philanthropy
Tuesday, 29th June 2010 at 2:37 pm

Corporate leaders will need to rework their business, philanthropy and community strategies according to a report that proposes a new approach for businesses to solve societal challenges in the coming decade.

The US Committee Encouraging Corporate Philanthropy (CECP) and McKinsey & Company have released a new report, “Shaping the Future: Solving Social Problems through Business Strategy,” which explores the evolving relationship between business and society.

The report forecasts that societal problems will become more complex, requiring corporate leaders to rework their business, philanthropy and community strategies.

The report addresses key questions around what will the next decade look like for the world, and what are the implications for corporate involvement in solving social issues? And, how can corporations position themselves now to maximize their profitability as well as their societal impact?

Margaret Coady, Director of CECP, says this report provides business leaders with an urgent vision of what business could look like in the next decade.

Based on McKinsey & Company’s research on global forces, the report describes five issues that will have the greatest effect on how companies engage with society, including shifting centres of economic activity away from the west, talent mismatches, global connectivity, resource constraints, and a bigger role for governments.

The “Shaping the Future” report calls for business leaders to mitigate associated risks by looking forward to these issues and seizing opportunities for authentic engagement in society, for the benefit of both their communities and their companies.

The report says businesses have the ability to apply distinctive capabilities and resources to social issues that individuals, governments, and independent-sector contributors cannot.

While corporate engagement in society through foundations, pro bono service, and other forms of corporate philanthropy are not new, the report advocates for companies to leverage those unique assets in closer alignment with their corporate strategy, providing greater social impact and value to the company’s core business.

The Committee Encouraging Corporate Philanthropy is an international network of corporate leaders with the aim of actively working to affect positive change through corporate philanthropy.

The report is available for free download at CorporatePhilanthropy.org 
 




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Towards a Value-Creating Board – Report

Lina Caneva

Wednesday, 10th February 2016 at 11:06 am

Workplace Diversity Affects Financial Performance

Lina Caneva

Wednesday, 28th January 2015 at 8:51 am

Caution Required on Sustainability Practices

Staff Reporter

Tuesday, 12th August 2014 at 5:24 pm

Unlocking the Full Potential of Women at Work

Staff Reporter

Monday, 14th May 2012 at 10:28 am

POPULAR

Morrison vows to prioritise NDIS following election win

Luke Michael

Monday, 20th May 2019 at 4:05 pm

Guide dogs business venture set to shake up traditional charity model

Maggie Coggan

Monday, 13th May 2019 at 4:11 pm

Australia set to face UN scrutiny over disability rights

Luke Michael

Friday, 17th May 2019 at 4:45 pm

Destiny Rescue
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!