CSB
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  General, Leadership, Research

Annual Reports – a Missed Opportunity For Charities: Deloitte


Thursday, 8th July 2010 at 3:33 pm
Staff Reporter
A survey of annual reports from UK charities shows key opportunities to communicate with stakeholders are being missed.

Thursday, 8th July 2010
at 3:33 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Annual Reports – a Missed Opportunity For Charities: Deloitte
Thursday, 8th July 2010 at 3:33 pm

A survey by Deloitte of UK charities’ annual reports shows key opportunities to communicate with stakeholders are being missed, with annual reports ‘impenetrable’ to readers.

In the UK, charities are required by law to submit annual reports the Charity Commission in line with the Charities Statement of Recommended Practice (SORP).

In surveying 50 annual reports from 1,000 of the UK’s largest charities for Surveying the Sector, Deloitte found that the majority of charities complied with the letter of the regulatory requirements, but not necessarily the spirit of the SORP.

In other words, most organisations met the reporting requirements, but missed a valuable opportunity to communicate with stakeholders.

The survey found that the visual appearance of reports made them impenetrable with the vast majority consisting of long sections of unbroken text. Only a quarter (24%) of reports used one or more graphs to aid the reader, and 20% of reports were judged to be ‘visually stimulating’.

Mary Reilly, head of Deloitte’s third sector practise, says the annual report is the first port of call for a range of stakeholders looking for detailed information about the purpose of the charity, what is has achieved and its plans for the future.

Reilly says charities need to do more to communicate to donors and other stakeholders such as the wider public sector, particularly in light of the current economic conditions.

Reilly says that many organisations see their annual report as a matter of compliance, and are missing the bigger opportunities it provides.

She says charities rely on donors as business relies on investors, but there simply isn’t the same attention to detail.

See the full Surveying the Sector report (PDF) at  www.deloitte.com




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Facebook Data Scandal Also a Reminder for Charities

Krystian Seibert

Tuesday, 17th April 2018 at 8:45 am

Philanthropists Called on to Champion the LGBTQI Community

Luke Michael

Friday, 16th March 2018 at 4:49 pm

In Conversation: Dr Gary Johns

Wendy Williams

Thursday, 15th March 2018 at 9:01 am

Charity Concerns on the Rise, ACNC Says

Luke Michael

Wednesday, 7th March 2018 at 2:09 pm

POPULAR

Animal Shelter Loses Charity Status

Wendy Williams

Wednesday, 11th April 2018 at 5:20 pm

NFP Real Estate Agency to Drive Sydney’s Affordable Housing Supply

Wendy Williams

Wednesday, 11th April 2018 at 5:34 pm

NDIS Urged to Implement Portable Training System for Workers

Luke Michael

Tuesday, 17th April 2018 at 8:31 am

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


CSB
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!