Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  | 

Business + Arts Equals Good Creative Partners


9 July 2010 at 2:31 pm
Staff Reporter
A survey of corporate decision makers in Australia finds that business sees arts as good creative partners.

Staff Reporter | 9 July 2010 at 2:31 pm


0 Comments


 Print
Business + Arts Equals Good Creative Partners
9 July 2010 at 2:31 pm

There is much potential for the arts to capitalise on the benefits they offer business, according to a new survey of corporate decision makers.

Corporates don't want the arts to compete with sports for sponsorships and they seek out arts partnerships which offer a distinctive way to look at the world and promote excellence, to reward staff and encourage tolerance.

The corporate views are revealed in Arts and business: partnerships that work, a new report jointly published by the Australia Business Arts Foundation (AbaF) and the Australia Council for the Arts.

The survey asked business leaders from 36 major companies for their views on sponsorship and partnership relationships with the arts.

Jane Haley, CEO of AbaF says they have an annual survey of the arts to find out how much support the sector receives from business, but AbaF wanted to hear voices from the business side, to gain deeper insights into the business perspective – what benefits do they perceive in supporting the arts?

She says the survey discovered that many corporates want to connect their brand with creativity, to motivate and encourage their staff, and to demonstrate their contribution to the community.

Kathy Keele, CEO of the Australia Council says business and arts partnerships are a key area of interest as well-designed relationships can unlock considerable value for both parties and Partnerships that work shows that business understands this – they’re embracing the creativity and passion of the Australian arts, and that provides a real opportunity for arts organisations.

Keele says the research however also reinforces that that opportunity must be approached strategically.

She says there must be a fit between an arts organisation and a business for a partnership to work and arts organisations need to look at themselves and ask what it is that they can offer. How could it fit with a business and which business will it fit with?

The research also highlights reasons behind businesses not investing in the arts.

AbaF's Jane Haley says they were interested to know why some businesses do not support the arts and found that many of the businesses who don’t can still see the unique opportunities for them in the arts.

So, she says, there is real potential to convert some to arts supporters.

AbaF and the Australia Council says they will use the findings to strengthen the capacity of arts and business across Australia to connect more creatively.

The report, which was conducted by Repucom International for the Australia Council and AbaF, can be downloaded from www.abaf.org.au.
 



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Advertisement

CFRE

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Charity partnership set to preserve Aussie wildlife

Luke Michael

Saturday, 19th September 2020 at 8:00 am

Podcast: Three questions to get you off the busy treadmill

Luke Michael

Friday, 18th September 2020 at 2:50 pm

COVID-19 leaves community sector ‘approaching crisis point’

Luke Michael

Friday, 18th September 2020 at 10:10 am

Now or never – Time to fix fundraising

David Crosbie

Thursday, 17th September 2020 at 8:48 am

pba inverse logo
Subscribe Twitter Facebook
×

We need your help.

Since the outbreak of COVID-19, Pro Bono Australia has seen a devastating fall in advertising and less people posting on our job board, which is how we fund our free news service. You can show us that you value the work we do by making a contribution.

 Make a contribution 

You have Successfully Subscribed!