Go Salary
MEDIA, JOBS & RESOURCES for the COMMON GOOD

Corporates Missing Community Benefit Reporting


Friday, 9th July 2010 at 2:24 pm
Staff Reporter
Leading Australian companies are failing to measure the community benefits that flow from their corporate community engagement according to a new research paper.

Friday, 9th July 2010
at 2:24 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Corporates Missing Community Benefit Reporting
Friday, 9th July 2010 at 2:24 pm

Leading Australian companies are failing to measure the community benefits that flow from their corporate community engagement according to a new research paper.

The paper, by research academic at the Centre for Social Impact, Gianni Zappala and Denni Arli explores the strategies, structures, measurement and patterns of corporate community involvement (CCI) among a group of 52 leading companies in Australia and New Zealand.

The findings are based on data from the St James Ethics Centre Corporate Responsibility Index since 2003.

While the research reports finds that the majority of companies have developed strategies, management targets and structures and processes to address community issues, the emphasis remains on the measurement of inputs to the company i.e. the dollar cost and staff time involved, while fewer companies measure CCI outputs and outcomes in terms of leverage, community and business benefits.

As well while most companies publicly report on their Corporate Community Involvement the content remains on inputs rather than on the community benefit and few have an independent assurance process of their CCI programs.

On the positive side, the research says companies are taking a strategic approach to these partnerships with over three quarters of participants indicating that most of their partnerships have clearly set and agreed objectives, terms of involvement and measures to evaluate the success of the project.

Dr Zappala says almost two-thirds of companies measured their inputs in terms of cash, with just under half of companies measuring staff time and management costs, and fewer still measuring inputs in terms of in-kind gifts across most of their operations.

He says a sizeable proportion of companies, from one third to almost half did not measure any of their inputs into community investment at all.

The report can be downloaded here.

 




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Mindset hacks for a bigger impact: The importance of questions

Clare Desira

Wednesday, 4th September 2019 at 8:22 am

‘Social enterprise is a verb. It is not a noun.’

Wendy Williams

Wednesday, 4th September 2019 at 8:18 am

The ripple effect of job creation

Contributor

Monday, 26th August 2019 at 8:04 am

POPULAR

Our royal commission is not yet a safe place for people with disability

Emma Bennison

Wednesday, 6th November 2019 at 4:59 pm

Children with disability face bullying and exclusion in Aussie schools

Luke Michael

Wednesday, 30th October 2019 at 4:15 pm

Five charts on what a Newstart recipient really looks like

Contributor

Wednesday, 30th October 2019 at 3:56 pm

Rising rents creating a ‘time bomb’ of homelessness for older Australians

Luke Michael

Wednesday, 30th October 2019 at 5:17 pm

Go Salary
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!