Guide to Giving
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  Fundraising

Masterchef Spoof Highlights Global Poverty


Thursday, 5th August 2010 at 11:56 am
Staff Reporter
Compassion Australia has spoofed the wildly popular Masterchef program in their latest advertisement, drawing attention to the 1.4 billion people around the world who live on less than $1.25 a day.


Thursday, 5th August 2010
at 11:56 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Masterchef Spoof Highlights Global Poverty
Thursday, 5th August 2010 at 11:56 am

Compassion Australia has spoofed the wildly popular Masterchef program in their latest advertisement, drawing attention to the 1.4 billion people around the world who live on less than $1.25 a day.

The Compassion Australia video follows the example of World Vision, who recently created their own version version of the incredibly successful Old Spice ‘The man your man could smell like’ advertising campaign. Both videos are hosted on video sharing website YouTube, and present examples of NFPs embracing popular culture and social media to push their message.

In the spoof of the record breaking cooking show Masterchef, 3 finalists have to recreate meals for a child living in extreme poverty for less than $1.25 a day.

One contestant asks ‘I don’t know how I’m going to make this happen. How do a billion people do this everyday?’

The ad points out that 1.4 billion people live on less than $1.25 a day, and encourages viewers to either sponsor a child or donate to Compassion Compassion Australia.

View the Compassion Australia video here:

View the World Vision video here:

Visit the Compassion Australia website here: www.compassion.com.au/challenge

If your organisation is using social media to push your message, or if you have created an entertaining or interesting video or marketing campaign, we would love to hear about it. Send an email to editor@probonoaustralia.com.au




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

GoFundMe opens fundraising doors for Australian charities

Maggie Coggan

Wednesday, 24th April 2019 at 5:30 pm

Foreign aid ‘treated like an ATM’

Wendy Williams

Wednesday, 3rd April 2019 at 12:28 pm

Where Are All the Women? Campaign Questions Lack of Female NGO Leaders

Maggie Coggan

Friday, 8th March 2019 at 5:39 pm

Instagram Wants to Make it Easier to Donate to Charities

Luke Michael

Tuesday, 12th February 2019 at 4:33 pm

POPULAR

Charities take fundraising into their own hands

Maggie Coggan

Tuesday, 18th June 2019 at 8:28 am

Why an AAT ruling could shake-up NDIS funding

Luke Michael

Friday, 14th June 2019 at 4:16 pm

UK inquiry finds Oxfam failed to act on child sex abuse claims

Luke Michael

Wednesday, 12th June 2019 at 5:26 pm

Can teaming up with finance groups save your charity?

Maggie Coggan

Wednesday, 12th June 2019 at 5:14 pm

Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!