Dumbo Feather
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  Fundraising

Salvos Combine Old & New Fundraising Techniques


Thursday, 5th August 2010 at 12:47 pm
Staff Reporter
The Salvation Army says a combination of traditional and new fundraising techniques have helped exceed their annual national Red Shield Appeal target of $75million.


Thursday, 5th August 2010
at 12:47 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Salvos Combine Old & New Fundraising Techniques
Thursday, 5th August 2010 at 12:47 pm

The Salvation Army says a combination of traditional and new fundraising techniques have helped exceed their annual national Red Shield Appeal target of $75million.

The 2009/10 appeal exceeded the $75 million target by more than $2 million.

The Salvos have declared the tally of the 12-month campaign to be $77,116,215 which is a little over 4% above the goal, and an increase of nearly $6 million above the 2008/09 result.

Salvos Spokesman, Major Brad Halse says the Red Shield Appeal receives contributions from both personal and business donors, via various means including direct mail, internet, phone and payroll deductions and the annual Doorknock Appeal.

The May Doorknock Appeal raised nearly $9.9 million which was a record amount for the weekend event.

Major Halse says a combination of a strong brand, and traditional fundraising techniques plus the increase in online donations has helped the Salvos exceed its target.

The Salvos Appeal Director for the Eastern States, Major Jeff Winterton says there has certainly been an increase in online giving during the campaign but on its own, online giving is still not a major part of the fundraising.

Major Wintereton says there was a spike in online giving in June 2010 with one online donation at the time of $65,000.

However, he says there has also been an increase in workplace giving and corporate donations.

The Salvos carried out a Newspoll survey one week after the Red Shield Appeal this year asking donors what was their preferred mechanism for donating to the Salvos.

The survey found that two out of three donors preferred to give directly to a Salvos representative either on the street or at the front door.

Major Brad Halse says this confirms that while modern forms of donating, such as online, are gaining in popularity, traditional fundraising still brings in the majority of dollars.
 




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Push to bring Giving Tuesday to Australia steps up

Maggie Coggan

Wednesday, 18th September 2019 at 5:18 pm

Eight things you need to know about the future of legacy giving

Wendy Williams

Thursday, 12th September 2019 at 8:27 am

Government response to ACNC review ‘coming soon’

Wendy Williams

Tuesday, 3rd September 2019 at 8:10 am

POPULAR

Disability royal commission faces boycott threat

Luke Michael

Monday, 16th September 2019 at 4:37 pm

Eight things you need to know about the future of legacy giving

Wendy Williams

Thursday, 12th September 2019 at 8:27 am

Disability pension pushing Indigenous Australians into poverty

Maggie Coggan

Wednesday, 18th September 2019 at 5:26 pm

Dumbo Feather
pba inverse logo
Subscribe Twitter Facebook
dumbofeather

Giveaway time! Simply enter your email for your chance to win a Limited Edition Gift Bundle from our friends at Dumbo Feather.

 Count me in 

You have Successfully Subscribed!