Good 360
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Careers, Social Innovation

Web Users Turning to Social Media During Disasters: Survey


Tuesday, 24th August 2010 at 10:21 am
Staff Reporter
A new study carried out by the American Red Cross has found that many web users would seek help through social media in an emergency – and they expect emergency service responders to be listening.


Tuesday, 24th August 2010
at 10:21 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Web Users Turning to Social Media During Disasters: Survey
Tuesday, 24th August 2010 at 10:21 am

A new study carried out by the American Red Cross has found that many web users would seek help through social media in an emergency – and they expect emergency service responders to be listening.

The survey of 1,058 regular internet users found that more than two-thirds (69%) agree that response agencies should regularly monitor and respond to postings on their websites and social media sites.

75% of people surveyed expected that if they were to post a request for emergency help to a social media website, the help would arrive within an hour.

The survey shows that social media can be a useful tool for communicating with the general public during an emergency. About half of respondents would sign up for emails, text alerts, or applications to receive emergency information, ranging from road closures, through to location of medical services and evacuation routes. Around half of people also said they would mention an emergency on their social media channels.

If web users knew of someone else who needed help, 44 percent said they would ask other people in their social network to contact authorities, 35 percent would post a request for help on a response agency’s Facebook page and 28 percent would send a direct message to emergency personel via Twitter.

American Red Cross CEO Gail McGovern says the social web is creating a fundamental shift in disaster response – one that will ask emergency managers, government agencies and aid organisations to mix-time honoured expertise with real time input from the public.

Other findings include:

One in six (16%) of respondents have used social media to get information about an emergency.

Facebook was the most commonly used channel for posting eyewitness information on an emergency or newsworthy event. Of the 18% of social media users who has posted information of photos about an emergency or newsworthy to a social media site, 75% said they had used Facebook for this purpose.

If the US emergency telephone number, 911 was busy, one in five indicated they would try to contact emergency personel through a digitial means, such as e-mail, websites or social media.

Nearly half of respondents said that during an emergency, they would use social media to let loved ones know they are safe.

Flickr Image: 

_rockinfree  

Some rights reserved



FEATURED SUPPLIERS


NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

...


HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

‘Sorry No Cash’ – the Digital Disruptor for NFP’s

Contributor

Tuesday, 31st October 2017 at 8:44 am

Impact Investing Survey Underway

Contributor

Tuesday, 10th October 2017 at 8:43 am

Australian Anti-Nuclear Weapons NGO Wins Nobel Peace Prize

Luke Michael

Monday, 9th October 2017 at 5:21 pm

POPULAR

Red Cross Moves to Wage-Based Fundraising Model

Lina Caneva

Thursday, 16th November 2017 at 8:30 am

Concerns Raised Over New ACNC Board Appointments

Luke Michael

Monday, 20th November 2017 at 2:28 pm

Disability Advocacy Group Fights to Restore State Funding

Luke Michael

Thursday, 9th November 2017 at 8:37 am

New Same-Sex Marriage Bill Looks to Protect Faith-Based Charities

Luke Michael

Monday, 13th November 2017 at 5:25 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Good 360
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!