Civil Voices
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Politics

GetUp and Choice vs The Big Banks


Thursday, 4th November 2010 at 9:46 am
Staff Reporter
Political advocacy group GetUp has joined forces with consumer advocates CHOICE to launch a national television advertising campaign against Australian banks.


Thursday, 4th November 2010
at 9:46 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
GetUp and Choice vs The Big Banks
Thursday, 4th November 2010 at 9:46 am

Political advocacy group GetUp has joined forces with consumer advocates CHOICE to launch a national television advertising campaign against Australian banks.

GetUp, which won a campaign to give new voters time to register in the lead up to the Federal Election, says it is stepping up its campaign against unfair banking practices by asking its 400,000 members to donate to put a new television advertisement on-air.

GetUp National Director, Simon Sheikh says every year, the big banks spend tens of millions of dollars on TV advertisements and marketing, trying to convince people that their bank is the kind and friendly one – meanwhile, they’re making billions by charging unfair penalty fees and profit padding margins on their mortgage rates.

Sheikh says GetUp wants to try to turn all that on its head, with an advertisement that exposes the hypocrisy of the big banks.

GetUp are partnering with consumer advocates Choice on this campaign, with research support from The Australia Institute. Choice has also launched its own Better Banking initiative, a six-month campaign calling on the banks to listen to the needs and concerns of their customers.

The GetUp advertisement parodies the popular ANZ “Barbara” ads, and sees a cantankerous bank manager laugh off a customer’s concern with his bank fees.

Sheikh says that for many of us, bank penalty fees are an annoyance, but for those Australian families who are already doing it tough can be hit really hard by these fees.

The campaign has so far seen over 14,000 GetUp members have signed up to a large class action lawsuit to recover penalty fees as well as pressuring the Australian Bankers’ Association.

See the getUp commercial here
 



FEATURED SUPPLIERS


NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

Prolegis Lawyers work exclusively for charities, other not-f...

Prolegis Lawyers

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

GetUp Vows To Fights Attacks on Independence

Wendy Williams

Friday, 8th December 2017 at 6:10 pm

Concerns Over Welfare Remain as Govt Abandons Drug Testing Scheme

Wendy Williams

Monday, 4th December 2017 at 4:39 pm

Renters Face Insecurity, Poor Quality Housing, and Discrimination – Report

Lina Caneva

Thursday, 16th February 2017 at 10:27 am

Fundraising From Vulnerable People

Wendy Williams

Tuesday, 11th October 2016 at 8:20 am

POPULAR

Australians Losing Trust in Charities

Wendy Williams

Wednesday, 7th February 2018 at 5:28 pm

Calls to Overhaul NDIS to Better Accommodate Indigenous Australians

Luke Michael

Monday, 5th February 2018 at 12:11 pm

Senate Urged to Reject Welfare Reform Bill

Wendy Williams

Monday, 5th February 2018 at 5:48 pm

Prisoners with Disability Subject to Harrowing Abuse, Report Finds

Luke Michael

Wednesday, 7th February 2018 at 4:19 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Civil Voices
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!