Guide to Giving
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  | 

Fewer to Donate to Charity This Christmas


Tuesday, 21st December 2010 at 4:24 pm
Lina Caneva
Fewer Australians will give to charity this Christmas – continuing the trend for a frugal festive season, according to the Australian National Retailers Association (ANRA).


Tuesday, 21st December 2010
at 4:24 pm
Lina Caneva


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Fewer to Donate to Charity This Christmas
Tuesday, 21st December 2010 at 4:24 pm

Fewer Australians will give to charity this Christmas – continuing the trend for a frugal festive season, according to the Australian National Retailers Association (ANRA) . 

Flickr Image: Some rights reserved by USACEpublicaffairs 

Of the 1000 Australians surveyed in an ANRA and American Express survey, 41% said they would not be making a donation this year and in 2009 only 36% had the same intention. 

 

The survey says cash donations remain the most popular way of giving to charity, but 5% fewer people will make that choice this year than in 2009. Donations across all avenues from giving food, adding a gift to a „wishing tree? or putting in our own time have all dropped significantly. 

 

The CEO of the ANRA, Margy Osmond says retailers regularly offer charity wishing trees or a gift wrapping service to make a contribution, but they should expect to have fewer gifts to distribute this year. Only 9% of respondents intended to add an extra gift to their Christmas shopping list for someone in need this year – half as many as in 2009. 

 

Osmond says retailers are well aware that consumers have been putting the brakes on spending in 2010, despite the good economic conditions, but the downturn in charity donations may come as a surprise. 

 

She says Australians are definitely choosing to save over spend, this year they have also said they will reduce the number of gifts for friends and themselves, and it would seem charities will also bear the brunt of these changing consumer habits. 

 

She says people still want to put a gift under the tree though and only 2% will choose to make a donation to charity in lieu of gifts. This option was relatively popular last year – attracting 5% of contributions.”

 

Men remain less charitable than women – almost one in two men (46%) said they would not contribute, while just over one in three (35%) women made the same claim. And Gen Y were more generous than some in the Gen X category with 55% of Gen Ys making a contribution compared with 51% of 35-44 year olds. 

 

Osmond says that for retailers and for charities relying on donations, they will be hoping those trends change again in 2011. 


Lina Caneva  |  Editor  |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years. She was the editor of Pro Bono Australia News from when it was founded in 2000 until 2018.


Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

The power of community philanthropy

Wendy Williams

Thursday, 30th May 2019 at 8:39 am

A moral dilemma: When philanthropy meets inequality

Wendy Williams

Tuesday, 28th May 2019 at 8:26 am

Policy boldness needed to encourage philanthropy

Krystian Seibert

Thursday, 2nd May 2019 at 8:38 am

POPULAR

Charities take fundraising into their own hands

Maggie Coggan

Tuesday, 18th June 2019 at 8:28 am

Why an AAT ruling could shake-up NDIS funding

Luke Michael

Friday, 14th June 2019 at 4:16 pm

UK inquiry finds Oxfam failed to act on child sex abuse claims

Luke Michael

Wednesday, 12th June 2019 at 5:26 pm

Can teaming up with finance groups save your charity?

Maggie Coggan

Wednesday, 12th June 2019 at 5:14 pm

Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!