Guide to Giving
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  Fundraising

Not for Profits Urged to be ‘Clearer on Outcomes’


Thursday, 14th July 2011 at 11:29 am
Staff Reporter
Not for Profit organisations need to use a strong business case, rather than relying on emotional appeal, to attract philanthropic funding, according to charitable trust managers, Perpetual.

Thursday, 14th July 2011
at 11:29 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Not for Profits Urged to be ‘Clearer on Outcomes’
Thursday, 14th July 2011 at 11:29 am

Not for Profit organisations need to use a strong business case, rather than relying on emotional appeal, to attract philanthropic funding, according to charitable trust managers, Perpetual.

Announcing the distribution of $9.1 million of funds to 166 projects, Andrew Thomas, General Manager of Philanthropy at Perpetual, says competition for funding is growing consistently and Not for Profits need to be clearer on outcomes to attract funding.

More than 1,100 Not for Profits applied for funds as part of Perpetual’s annual funding round, with Perpetual recently announcing 166 projects would share in $9.1 million in funding from its charitable trusts.

The more than 1,100 NFPs that applied for funding from charitable trusts managed by Perpetual were assessed against the parameters of strategy, outcomes, capability and leadership. Successful recipients varied in size, from local organisations with $30,000 annual revenue, through to multi-million dollar national community groups.

Andrew Thomas says competition for funding is growing consistently, and to successfully compete for funding, NFPs need to become more business-minded in their applications.

Thomas says organisations that are successful in receiving philanthropic funds are the ones able to outline a business case based on outcomes, rather than relying on emotional appeal.

He says funding applications are not about writing a donor appeal letter; they need to be tailored and link the money invested to defined community outcomes.

According to Thomas, arts/cutlure and environmental organisations were the sectors most able to strongly articulate community outcomes in the 2011 funding round, something he says that could be attributed to the experience in these sectors of pitching for corporate sponsorship, using hard facts.

Thomas says NFPs that applied to Perpetual were good at outlining their niche and plans for collaboration, but often struggled to demonstrate their efficiency, effectiveness and risk management. This doesn’t mean organisations aren’t effective – they just aren’t good at communicating it on paper.

Overall, Perpetual’s 2011 Funding Round delivered $9.1 million in funding to 166 organisations across Australia in areas such as arts and culture, health, conservation and environment, social welfare, education and medical research.

Information on applications for Perpetual’s 2012 funding round will be available in late 2011 at www.perpetual.com.au/fundinground. Organisations can also register to receive updates at this address. 




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Game of Thrones fandom for a cause

Maggie Coggan

Saturday, 8th June 2019 at 12:00 pm

Philanthropy called to step up support of community-led projects

Luke Michael

Wednesday, 29th May 2019 at 11:41 am

A moral dilemma: When philanthropy meets inequality

Wendy Williams

Tuesday, 28th May 2019 at 8:26 am

POPULAR

Dealing with the trauma of youth homelessness

Luke Michael

Monday, 3rd June 2019 at 4:36 pm

Setting Aussie kids up for success

Luke Michael

Wednesday, 5th June 2019 at 4:13 pm

UK inquiry finds Oxfam failed to act on child sex abuse claims

Luke Michael

Wednesday, 12th June 2019 at 5:26 pm

Subscribe to News
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!