AHRI
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  |  Corporate Engagement, Events, General, Good Business, Social Enterprise

CEO Challenge Puts Spotlight on the Big Issue


Thursday, 1st September 2011 at 12:51 pm
Staff Reporter
CEOs in Sydney and Melbourne are being asked to swap their business suits for fluoro vests to try their hand at selling The Big Issue magazine to support homeless and disadvantaged people.

Thursday, 1st September 2011
at 12:51 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
CEO Challenge Puts Spotlight on the Big Issue
Thursday, 1st September 2011 at 12:51 pm

CEOs in Sydney and Melbourne are being asked to swap their business suits for fluoro vests to try their hand at selling The Big Issue magazine to support homeless and disadvantaged people.

The Big Issue ‘Out of Office’ Experience will see CEOs team up with Big Issue vendors at popular city spots during Anti Poverty Week (October 17-21).

The Big Issue CEO Steven Persson says the experience is a unique opportunity for corporate Australia to learn more about how The Big Issue helps homeless, disadvantaged and marginalised men and women around the country.

Persson says that while CEOs are out selling, five fellow colleagues will take part in a ‘corporate classroom’ session, where they will hear from guest speakers, including a vendor, and learn about The Big Issue and the role of social enterprises in addressing some of Australia’s most complex issues.

Through corporate registrations, the fundraiser will help The Big Issue continue to run and expand initiatives to support people suffering from issues including homelessness, disability and long-term unemployment.

Since the launch of the Not for Profit organisation 15 years ago, The Big Issue’s brightly clad vendors have sold more than six million magazines in Australia, earning $13.2 million in income.

Vendors buy the magazine for $2.50 and sell it for $5, keeping the difference.

The Big Issue has also grown to include three other initiatives: The Community Street Soccer Program, The Big Issue Classroom and The Big Issue Women’s Subscription Enterprise to provide opportunities for homeless, disadvantaged and marginalised people to change their lives.

The Big Issue ‘Out of Office’ Experience will be one of several events run by The Big Issue during Anti Poverty Week. Other events include a national celebrity selling campaign and a roundtable lunch in Melbourne to discuss women’s homelessness.

For more information or to register for The Big Issue ‘Out of Office’ Experience, contact Emma O’Halloran on 03 9663 9136 or at eohalloran@bigissue.org.au




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Tags : Big Issue, CEOs,

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Australians Encouraged to Shop Ethically This Christmas     

Luke Michael

Wednesday, 6th December 2017 at 8:16 am

Australian CEOs Sign Statement of Support for UN Sustainable Development Goals

Ellie Cooper

Wednesday, 7th September 2016 at 10:46 am

Why You Should Be Tweeting for Your Cause

Xavier Smerdon

Thursday, 10th December 2015 at 11:14 am

The Big Issue and Westpac Join Forces

Lina Caneva

Tuesday, 4th August 2015 at 11:21 am

POPULAR

Australia Gets First Blockchain Charity

Wendy Williams

Wednesday, 4th July 2018 at 5:07 pm

Man Battling Cancer and Centrelink Raises Social Media Storm

Paul Carter

Tuesday, 10th July 2018 at 12:42 pm

Next-Gen Indigenous Leader Addresses UN Human Rights Council

Paul Carter

Wednesday, 4th July 2018 at 3:21 pm

New Research Looks to Improve Disability Employment Rate

Luke Michael

Monday, 9th July 2018 at 2:35 pm

AHRI
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!