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Aussie LaunchPad Project Aims to Help African Women

20 October 2011 at 3:05 pm
Staff Reporter
An Australian project that provides sanitary products and hygiene education for women in Sierra Leone has received a helping hand to get off the ground.

Staff Reporter | 20 October 2011 at 3:05 pm


Aussie LaunchPad Project Aims to Help African Women
20 October 2011 at 3:05 pm

An Australian project that provides sanitary products and hygiene education for women in Sierra Leone has received a helping hand to get off the ground.

LaunchPad is one of three innovative social change projects from the School for Social Entrepreneurs (SSE) that will share in $30,000 from the inaugural Macquarie Kick-Starter Grant pool.

David Dixon and Chantelle Baxter – two Melbourne 26 year olds – are behind the LaunchPad project which aims to deliver affordable, eco-friendly sanitary pads to women and girls in Sierra Leone through a community of local female entrepreneurs.

David and Chantelle developed LaunchPad after learning the majority of women in Sierra Leone don’t have a hygienic way of managing their period.

While travelling around Africa in 2010 Chantelle and David befriended Brenda, a 14 year old girl living in a slum area in Uganda. David tells the story:

“One day Brenda came to us with a panicked look on her face. “I have malaria,” she said.”

“After a few conversations with Brenda and a woman who spoke to the local language, we discovered that Brenda didn’t have malaria. She had just gotten her first period.”

Brenda asked Chantelle to buy her a packet of sanitary pads – the local nurse had told her she could get cancer if she didn’t use them. Sceptical, Chantelle returned to the hostel and did some research.

“It turns out that Brenda’s nurse was right.” says Chantelle. “Cervical cancer is one of the biggest killers of women and girls in developing countries. It has been linked to poor menstrual health and hygiene.”

The duo caught up with Brenda a few days later – she had taken the whole week off school due to her embarrassment at having her period.

David says “Being a part of Brenda’s experience is what inspired LaunchPad. Menstruation shouldn’t mean inequality.”

The unhygienic materials use to deal with periods lead to rashes, sores and bruising, and the women are regularly exposed to reproductive and urinary infections.

“Women may use five pairs of underwear, kitchen sponges, old cloth and other makeshift materials to manage their menstruation,” Chantelle says.

The funding will help LaunchPad get off the ground – however the project aims to be sustainable and not reliant on grants or funders to keep going.

LaunchPad will sell the sanitary pads, rather than giving them away for free – LaunchPad’s survey of 500 women in Sierra Leone shows that they don’t find handouts empowering – they want to work with business.

To reach 1.6 million women and girls across Sierra Leone, LaunchPad aims to empower local women to launch their own business selling sanitary pads.

As well as selling sanitary pads, these ‘LaunchPad Champions’ will receive financial literacy and marketing training, conducts marketing and educational outreach in her community, and refer women with serious health issues to clinics.

Above: Ena Harmon – One Girl Sierra Leone Country Director, Chantelle Baxter and David Dixon, meet with school children and their Principal in Sierra Leone.  

David says LaunchPad is initially targeting female leaders who are active in their communities to kick of LaunchPad, as well as brokering strong partnerships with established International Not for Profit organisations and using their networks to ensure sanitary pads are available around the country.

Chantelle and David hope that by charging for their product they can ensure that LaunchPad will be sustainable, even when funding has dried up.

When the SSE won the $100,000 social innovation award in 2010, SSE CEO Benny Callaghan said: “Social entrepreneurs take enormous personal risks with their lives – risking their own financial stability to pursue their passion often with a lack of support from the people around them.”

This is certainly the case for David and Chantelle:

“Receiving the grant means that Dave and I will be receiving a salary for the first time in two and a half years. This means we’ll be able to focus all our energy and time on getting LaunchPad up and running, and we’ll leverage the grant to access more funding and take LaunchPad from pilot to proof-of-concept.” says Chantelle.

So what’s the next step for Launchpad?

“Our next step? We’re shipping across 6 months worth of sanitary pads to 150 women in Sierra Leone. We’ve recently conducted our first LaunchPad Champion training program in collaboration with Marie stopes – our first 10 LaunchPad entrepreneurs are excited about receiving their first batch of sanitary pads. And we can’t wait to take this to the next level” says Chantelle.

LaunchPad is a project of One Girl, a Not for Profit organisation co-founded by David and Chantelle, that wants to see a world where woman and girls are creating and leading change in their communities.  For more information visit

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