Close Search
News  |  Fundraising

Charity Bashing Unfair Says FIA CEO

28 October 2011 at 1:44 pm
Staff Reporter
Charities have been in the media this week, slammed over fundraising costs. Defending the sector, CEO of the Fundraising Institute of Australia, Rob Edwards says that without fundraising many charities would cease to exist.

Staff Reporter | 28 October 2011 at 1:44 pm


Charity Bashing Unfair Says FIA CEO
28 October 2011 at 1:44 pm

Charities have been in the media this week, slammed over fundraising costs. Defending the sector, CEO of the Fundraising Institute of Australia, Rob Edwards says that without fundraising many charities would cease to exist.

In recent days several media outlets have raised some important issues regarding the charity sector, but it’s crucial some misconceptions about charities are dealt with at the outset.

There seems to be a general public belief that charities should have no administrative costs, and that every dollar should go to the cause. Inevitably there’s a cost to raising money.

The work that charities do – and the benefits it brings to Australia – can’t happen without fundraising. It’s hard to raise funds, so money needs to be spent on fundraising campaigns, events, special days etc to get a result.

Global fundraising thought leader and keynote speaker at the upcoming FIA International Conference, Dan Pallotta, is so concerned about this issue that, at the recent International Fundraising Congress, he urged charities to educate the public about the value of spending donated money on overheads such as advertising.

Why is fundraising necessary? Because charities are not businesses and, unless they are supported by government grants, they have no other income stream. They must rely on money from the public for the majority of their funding which, in Australia, is more than 60 per cent of all fundraising income.

Street fundraisers (sometimes referred to as 'chuggers' – short for 'charity muggers') draw a mixed response.  Some people see this expensive, aggressive form of fundraising as charities going to far — for others it is a necessary part of keeping organisations alive and able to carry out their work.  (Flickr Image: AttributionShare Alike Some rights reserved by HowardLake

As the peak body representing professional fundraising, the FIA would be most concerned if organisations were raising money without administration, without proper planning, and without due process and oversight within the organisation. The FIA’s Code of Ethics and Professional Conduct requires members to undertake responsible collection and management of funds, and always to act in an open and professional manner that inspires public trust.

Australian donors should also be concerned if no such planning and oversight was in place for use of their hard-earned cash.

State and territory governments (except the Northern Territory) already have some checks and balances in place to help ensure donations are used wisely. For example, in NSW, at least 60 per cent of funds raised must go to charitable activities.

There are so many good causes, and there’s only so much money to go around. People don’t wake up one morning and suddenly decide to give to this or that charity. Fundraisers compete for a share of the public goodwill by promoting their particular endeavour.

Australians make a huge difference through their giving. According to Philanthropy Australia, in the 2007-08 income year, individual taxpayers donated $2.3 billion, an increase of 24.5 per cent from the previous year. It appears as a nation, our generosity is growing.

Other facts and figures of note from the Australian Government's independent research and advisory body – the Productivity Commission, are:

  • There are 59,000 Not for Profits the government recognises as “economically significant”.
  • Those organisations contribute $43 billion to Australia’s gross domestic product.
  • They employ eight per cent of Australians.
  • 4.6 million volunteers work with NFPs with a wage equivalent of $15 billion.

If charities did not exist, the cost to governments and to taxpayers of filling that void would be astronomical. If governments don’t fill that gap, without charities, no-one would – leading to unemployment, lack of medical and welfare services, and vastly increased hardship for many Australians.

The Institute has been calling for, and now endorses, the creation of a national regulator – the Australian Charities and Not for Profits Commission (ACNC), which will be operational from 1 July 2012. The ACNC will initially be responsible for deciding the legal status of a charity, including whether or not donations to it are tax deductible.

The FIA supports the Federal Government’s decision to establish a one-stop national reporting framework for charities, along with a national “public information portal” – or website – for charities by 1 July 2013. The proposed information portal will provide information to the public regarding charity names, status, legal structure and annual reports.

With the co-operation of the states, a new national reporting framework will greatly reduce the current enormous regulatory burden for charities – which will mean far better use of donor dollars. However, the states aren’t on board yet and there is a lot of work to be done.

Moreover, until there is a uniform accounting standard for Not for Profits – as recommended by the Senate Inquiry into Disclosure Regimes for Charities and Not for Profit Organisations, it is meaningless trying to compare charity’s financial statements. It’s like trying to compare apples with oranges.

What is included in each figure? How are administrative and fundraising costs shown?

According to size, brand recognition and nature, some charities more readily attract funds than others.

A well-established charity is more likely to have an established giver base, infrastructure and investments, while a new entrant has much higher start-up costs.

Annual figures alone aren’t the answer. What if a charity had a huge bequest that year or they’ve introduced a new model of fundraising? Charities, like commercial organisations, need to acquire new customers. Therefore, in some years there will be more spent on acquisition than others. A moving average is a better measure.

The FIA looks forward to the states and territories getting behind the national regulator, supporting the creation of a national reporting framework and public information portal, and establishment of a uniform accounting standard. It will be a winning situation for donors and charities, but more importantly, for the great causes those charities serve.

Further information about the ACNC and the Federal Government’s reform agenda for the Not for Profit sector can be found at the newly launched ACNC Implementation Taskforce website.

PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at or download our contributor guidelines.




Get more stories like this



  • Anonymous says:

    The article by Rob Edwards about fundraising by charities is very thoughtful.

    He notes that charities are not businesses and goes on to say that they have no other income stream outside of fundraising and government grants. However there is a growing option.

    Treasury have their discussion paper about targeting tax concessions which, at its heart, seems to offer that charities can run businesses so long as they divert the profits to charitable activties.

    This is very welcome. However those with a vested interest in peddling conflict, the need for expensive advice and rafts of complex options to perpetuate the reliance on expensive advice are already hard at work obscuring the possibilities by scare-mongering that ‘YOU’ may be a loser.

    There are always winners and losers. I suspect that my organisation might be considered a ‘loser’ if we need to create a seperate entity. Its only a ‘loss’ from a selfish, self-centred view. We know the people in the sector do what we do for the benefit of those who need our help, not for ourselves. So what if we need to set up a seperate entity? So what if we have some costs? So what if we pay some tax on retained earnings? As noted in Rob’s article, inevitably there’s a cost to raising money. If there is a net increase in resources for the sector through being able to run businesses, its a WIN for the sector.

    Much of the rhetoric from the sector (or advisors or others who purport to speak for the sector) seems to imply that charities want to run business and pay no tax under any circumstances.

    While we need to try to reduce any excess compliance costs I would think that most charities would welcome the opportunity for an income stream to suppliment grants, fundraising or benefactors. We need to ensure that the Australian public understands that. We also need them to understand that, as a sector, we do not oppose paying tax if we run businesses and don’t divert the profits to charitable activities. I have no intention of beggaring my (business) neighbour.

    We should engage with the Government about how charities can be allowed to run businesses, to show that we are prepared to pay tax if we don’t divert the surplus to charitable purposes and that we are worthy of the high regard we have in many parts of the Australian community.

    Could ProBono News run some type of poll for charities to show that they don’t object to paying tax if they are allowed to run businesses and, if they do not divert the profits to charitable activities?

    • bdelaney says:

      … is really making us think here at Pro Bono Australia. We'd love it if you could get in touch with us so we talk about doing a piece and running a poll around charities and tax .

      Brigid Delaney – editor Pro Bono Australia (

Your email address will not be published. Required fields are marked *


Meet Pro Bono News’ first editorial advisory board

Wendy Williams

Thursday, 16th April 2020 at 8:02 am

Filling the Service Gaps That People Keep Falling Through

Dr Tessa Boyd-Caine

Tuesday, 5th September 2017 at 8:41 am

Survey Reveals Australian Attitudes to Torture in Conflict

Lina Caneva

Tuesday, 6th December 2016 at 3:05 pm

Indigenous Advocate Named 2016 Telstra Business Woman of the Year

Lina Caneva

Tuesday, 22nd November 2016 at 12:30 pm

pba inverse logo
Subscribe Twitter Facebook