Criterion
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  |  Finance, Philanthropy, Politics, Social Innovation

London 2012 Needs More ‘Off-Track’ Olympic Spirit


Thursday, 27th October 2011 at 8:47 am
Lina Caneva, Editor
In the UK, a new study has found that charities, schools and sports organisations are expected to run a poor second to big business at the London 2012 Olympics - with public opinion pushing for a greater ‘off-track’ Olympic Spirit.

Thursday, 27th October 2011
at 8:47 am
Lina Caneva, Editor


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
London 2012 Needs More ‘Off-Track’ Olympic Spirit
Thursday, 27th October 2011 at 8:47 am

In the UK, a new study has found that charities, schools and sports organisations are expected to run a poor second to big business at the London 2012 Olympics – with public opinion pushing for a greater ‘off-track’ Olympic Spirit.

An online survey during July and August by Not for Profit sector research consultancy nfpSynergy found that the UK public feels that sports organisations (60%), national charities (46%) and schools (59%) most deserve any Olympic charity dividend, with religion being least deserving.

However, those surveyed think big business will most likely be the off-track ‘winner’ at 2012 Games (39%)

Whilst 92% of respondents can’t name a single charity associated with the Olympics, only 56% are unable to likewise name a company – Lloyds TSB coming top of the list.

With less than a year to go, ‘government debt’ or ‘increased taxes’ are still seen by the British public as the most likely (39%) legacy of the London 2012 Games, according to the new data.

This negative outcome is considered more likely to have a lasting impact on Britain than ‘increased tourism’ (36%).

Only 4% say they foresee a key legacy as being either ‘more people volunteering’ or ‘more money and higher profile for charities’.

Those surveyed consider sports (41%) and child/youth (30%) causes most deserving of any Olympic charitable windfall, with religious causes being least (less than 1%) deserving.

nfpSynergy’s chief, Joe Saxton, says “under a year away, and despite the mounting hype, the British public still sees government debt and associated taxes as the most likely major legacy of the London 2012 Olympic Games – ahead of such potential admitted boons as tourism and regeneration.

“Whilst few would deny that the main point of any Olympics must surely be sporting excellence and fair play, or that staging such a massive event requires substantial corporate sponsorship, our latest findings also strongly suggest a significant public appetite for a greater off-track ‘Olympic Spirit’ – for less of the big business and more of the big heart and charitable soul.”

To download the Olympic Perceptions report go to  http://www.nfpsynergy.net/includes/documents/cm_docs/2011/o/olympicperceptionsaug2011.ppt


Lina Caneva  |  Editor  |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years, and Editor of Pro Bono Australia News since it was founded in 2000.


Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Family First New Zealand Fights to Regain Charity Status

Luke Michael

Thursday, 13th September 2018 at 4:36 pm

Charity Helping Women Dress for Success Receives Helping Hand

Luke Michael

Friday, 17th August 2018 at 5:25 pm

Going Back to Basics in Domestic Violence Support and Assistance

Maggie Coggan

Monday, 13th August 2018 at 8:35 am

A Dose of Reason, Perspective and Clarity

Mark Fowler

Friday, 3rd August 2018 at 2:59 pm

POPULAR

$50 million Up For Grabs to Help NFPs Drive Change

Maggie Coggan

Monday, 17th September 2018 at 4:21 pm

Family Faces ‘Devastating’ Loss of Support for Son with Disability

Luke Michael

Tuesday, 11th September 2018 at 8:37 am

Australia’s Most Innovative NFPs Highlighted

Luke Michael

Thursday, 13th September 2018 at 8:41 am

Philanthropic Leader Calls to Overhaul Economic System

Maggie Coggan

Thursday, 13th September 2018 at 8:52 am

Criterion
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!