Salary Survey 2018
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

UK Christmas Giving A Mixed Bag – Study


Thursday, 22nd December 2011 at 10:35 am
Staff Reporter
The “Season of Goodwill” affords a mixed Santa’s sack for British charities, according to new research.

Thursday, 22nd December 2011
at 10:35 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
UK Christmas Giving A Mixed Bag – Study
Thursday, 22nd December 2011 at 10:35 am

The “Season of Goodwill” affords a mixed Santa’s sack for British charities, according to new research.

Researchers found that 1 in 5 people claim to donate more to charity at Christmas yet a similar proportion say they find it harder to give.

Half (49%) of people say they “usually buy charity Christmas cards”; almost a third (31%) say they are “more likely to buy a product that makes a donation to charity at Christmas”; 29% say they “hear more about charities at Christmas”; a sixth (17%) say they are “more likely to visit a charity shop at Christmas”; and 1 in 10 (11%) claim they “buy charity gifts for family and friends at Christmas”.

However – after the likes of spending time with family and friends; or enjoying resting, food, booze, carols and telly – charity-related factors come relatively low down people’s wish-list of what Christmas most means to them: only 6% citing “buying something from a charity”, 3% “giving money to charities” and 1% “volunteering for charities” respectively. Sixteen percent still say Christmas is about celebrating the birth of Jesus.

The survey, by Not for Profit sector research consultancy nfpSynergy, asked a sample of 1000 16+ year olds in December throughout mainland Britain what Christmas most means to them, and how the supposed ‘Season of Goodwill’ impacts on their charitable habits. Parallel comparative in-depth research was also carried out amongst a sample of over 1000 11-25 year old Brits in November.

The research says a disproportionately high number of young people appear to associate Christmas with “getting time off school or work” (25%) and with “receiving presents” (22%).

nfpSynergy’s Driver of Ideas, Joe Saxton, says charities cannot take Christmas for granted.

“Almost as many people say they find it harder to give as say they are more likely to give to charity at Christmas. As Sir Cliff will have us all know, charities at Christmastime must compete with mistletoe and wine, children singing and logs on the fire – not to mention much-loved in-laws, ruthless bargain hunting and soapy cliffhangers! That all said, ‘bar humbug’, one must surely concede that the ‘Season of Goodwill’ still affords opportunities of Dickensian proportions for those charities that work hard to cut through all the sherry and tinsel, to tug at merry hearts.”

Follow the research stats from nfpSynergy here.




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

UK Charity Donations Rise But Fewer People Are Giving

Wendy Williams

Tuesday, 27th March 2018 at 8:54 am

The Changing Face of Giving in Australia

Wendy Williams

Monday, 26th March 2018 at 5:34 pm

What’s Wrong With Giving and How Do We Fix It?

Lawrence Jackson

Thursday, 22nd March 2018 at 8:45 am

In Conversation: Sara El-Amine

Wendy Williams

Thursday, 22nd March 2018 at 8:34 am

POPULAR

Animal Shelter Loses Charity Status

Wendy Williams

Wednesday, 11th April 2018 at 5:20 pm

NFP Real Estate Agency to Drive Sydney’s Affordable Housing Supply

Wendy Williams

Wednesday, 11th April 2018 at 5:34 pm

NDIS Urged to Implement Portable Training System for Workers

Luke Michael

Tuesday, 17th April 2018 at 8:31 am

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Salary Survey 2018
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!