Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  Fundraising

Aussie Donors to be Rewarded for Giving Via Amex


12 January 2012 at 11:49 am
Staff Reporter
Community service organisation, Mission Australia and and credit card giant, American Express will trial a partnership to reward donor loyalty.

Staff Reporter | 12 January 2012 at 11:49 am


0 Comments


 Print
Aussie Donors to be Rewarded for Giving Via Amex
12 January 2012 at 11:49 am

Community service organisation, Mission Australia and and credit card giant, American Express will trial a partnership to reward donor loyalty.

American Express Cardmembers can now be rewarded with extra points for making donations to Mission Australia.

Mission Australia has joined the American Express Rewards Program as a ‘Bonus Points Partner’. Under the arrangement, Cardmembers will receive 3 Bonus Points for every dollar they donate to Mission Australia. The program will initially run for six months.

“Everyone feels good when they make a donation to a charity, particularly one that helps people put their lives back together. Now American Express Cardmembers can also receive a boost to their rewards balance at the same time,” said Geoff Begg, VP and General Manager of American Express Global Merchant Services.

“Along with American Express we hope this program will be successful and encourage more people to support the important work Mission Australia is doing,” said Mission Australia’s spokesperson, Judi Lewis.

“There are thousands of excellent charities out there doing good work. For the general public, the sheer number of them can be overwhelming. How do you choose one to support one charity over another when both are doing great work?”

Bonus point partnerships between card companies and charities are common in the US and Europe but not as common in Australia. Some bank in Australia allow card holders to make donations to charities through their points redemption programs, such as the St George Rewards Program.

“Just as businesses have been using reward programs to encourage customer loyalty for many years, we think there’s an opportunity to take the same approach towards encouraging both donations and rewarding long-term donor loyalty,” said Lewis.



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Advertisement

CFRE

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Habits of Aussie and New Zealand donors in 2020 revealed

Maggie Coggan

Monday, 21st September 2020 at 5:43 pm

Now or never – Time to fix fundraising

David Crosbie

Thursday, 17th September 2020 at 8:48 am

In it for the long haul

Maggie Coggan

Monday, 7th September 2020 at 5:49 pm

Governments propose new fundraising model to cut red tape

Luke Michael

Wednesday, 2nd September 2020 at 5:06 pm

pba inverse logo
Subscribe Twitter Facebook
×

We need your help.

Since the outbreak of COVID-19, Pro Bono Australia has seen a devastating fall in advertising and less people posting on our job board, which is how we fund our free news service. You can show us that you value the work we do by making a contribution.

 Make a contribution 

You have Successfully Subscribed!