Salary Survey 2018
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Finance

Aussie Donors to be Rewarded for Giving Via Amex


Thursday, 12th January 2012 at 11:49 am
Staff Reporter
Community service organisation, Mission Australia and and credit card giant, American Express will trial a partnership to reward donor loyalty.

Thursday, 12th January 2012
at 11:49 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Aussie Donors to be Rewarded for Giving Via Amex
Thursday, 12th January 2012 at 11:49 am

Community service organisation, Mission Australia and and credit card giant, American Express will trial a partnership to reward donor loyalty.

American Express Cardmembers can now be rewarded with extra points for making donations to Mission Australia.

Mission Australia has joined the American Express Rewards Program as a ‘Bonus Points Partner’. Under the arrangement, Cardmembers will receive 3 Bonus Points for every dollar they donate to Mission Australia. The program will initially run for six months.

“Everyone feels good when they make a donation to a charity, particularly one that helps people put their lives back together. Now American Express Cardmembers can also receive a boost to their rewards balance at the same time,” said Geoff Begg, VP and General Manager of American Express Global Merchant Services.

“Along with American Express we hope this program will be successful and encourage more people to support the important work Mission Australia is doing,” said Mission Australia’s spokesperson, Judi Lewis.

“There are thousands of excellent charities out there doing good work. For the general public, the sheer number of them can be overwhelming. How do you choose one to support one charity over another when both are doing great work?”

Bonus point partnerships between card companies and charities are common in the US and Europe but not as common in Australia. Some bank in Australia allow card holders to make donations to charities through their points redemption programs, such as the St George Rewards Program.

“Just as businesses have been using reward programs to encourage customer loyalty for many years, we think there’s an opportunity to take the same approach towards encouraging both donations and rewarding long-term donor loyalty,” said Lewis.




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

UK Charity Donations Rise But Fewer People Are Giving

Wendy Williams

Tuesday, 27th March 2018 at 8:54 am

What’s Wrong With Giving and How Do We Fix It?

Lawrence Jackson

Thursday, 22nd March 2018 at 8:45 am

Social Sector Calls for Action as Homelessness Rises by 14 Per Cent

Luke Michael

Wednesday, 14th March 2018 at 5:56 pm

In Conversation: Barbara Newhouse

Wendy Williams

Tuesday, 13th March 2018 at 9:09 am

POPULAR

Animal Shelter Loses Charity Status

Wendy Williams

Wednesday, 11th April 2018 at 5:20 pm

NFP Real Estate Agency to Drive Sydney’s Affordable Housing Supply

Wendy Williams

Wednesday, 11th April 2018 at 5:34 pm

NDIS Urged to Implement Portable Training System for Workers

Luke Michael

Tuesday, 17th April 2018 at 8:31 am

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


CSB
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!