NDIS Criterion
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

Fundraising for the Future


Tuesday, 1st May 2012 at 5:03 pm
Lina Caneva, Editor
It’s paramount for organisations to engage their supporters as people, not just ‘funders’, the Commonwealth Bank’s ‘Building a Sustainable Future for the Third Sector’ Conference in Brisbane has been told.

Tuesday, 1st May 2012
at 5:03 pm
Lina Caneva, Editor


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Fundraising for the Future
Tuesday, 1st May 2012 at 5:03 pm

It’s paramount for organisations to engage their supporters as people, not just ‘funders’, the Commonwealth Bank’s ‘Building a Sustainable Future for the Third Sector’ Conference in Brisbane has been told.

Maritza Schafer, National Communications Manager for The Wilderness Society, addressed the Conference asking “How do you become, and remain, a relevant Not for Profit organisation in the 21st century?”

“To begin with, your story must be clear, consistent, concise and compelling,” she said.

“Learn to communicate with your audience in ways that are relevant to them,” she added.

Schafer focused on a variety of communication methods including traditional media (public relations and advertising), direct mail and events, as well as online, including social media, blogs, websites and online communities and forums.

“Cash is an outcome of what you are trying to achieve in the Not for Profit sector,” said Schafer.

“Be specific in what you are asking for, build and maintain relationships, and always say thanks,” she said.

Schafer believes the sector needs to capitalise on the opportunity to participate and interact with the media it consumes, and to create it for themselves.

“Talk with me, not at me; entertain me; and listen to me, are what people are asking for,” she said.

“A solid strategy requires goals to be set, authenticity and transparency, and frequent participation.”

Shafer asked who controls the interaction on social media.“No one, everyone, so get used to it.”

“The line between media and audience gets blurred, and the media production and interaction becomes richer and potentially more meaningful,” she said.

“Regular and relevant participation are key to utilising social media effectively.”

“Have a clear narrative, consider your mechanisms of engagement and concentrate on being visually attractive and entertaining,” she said.

Maritza Schafer worked with a number of US Not for Profits before relocating to Melbourne in 2011. She is currently National Communications Manager at The Wilderness Society. Schafer has extensive experience in promoting strategies for change. While in the US she served at several NGOs before launching PointsFive, a consultancy specialising in strategic communications and online publicity.


Lina Caneva  |  Editor |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years, and Editor of Pro Bono Australia News since it was founded in 2000.

FEATURED SUPPLIERS


...


Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

Yes we’re lawyers, but we do a lot more....

Moores

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Walkley Foundation’s Storyology Festival – A Must Attend Event for NFPs

Contributor

Wednesday, 16th August 2017 at 11:58 am

Volunteering Victoria 2017 State Conference

Staff Reporter

Monday, 8th May 2017 at 12:03 pm

Mission Accepted – How to Find Your Focus and Increase Your Impact

Staff Reporter

Wednesday, 26th April 2017 at 3:43 pm

2017 FIA Fundraising Awards Finalists Announced

Lina Caneva

Thursday, 15th December 2016 at 10:43 am

POPULAR

Disability Advocacy Group Fights to Restore State Funding

Luke Michael

Thursday, 9th November 2017 at 8:37 am

Red Cross Moves to Wage-Based Fundraising Model

Lina Caneva

Thursday, 16th November 2017 at 8:30 am

New Same-Sex Marriage Bill Looks to Protect Faith-Based Charities

Luke Michael

Monday, 13th November 2017 at 5:25 pm

Donors Looking for a Personalised Experience to Give More – Study

Lina Caneva

Wednesday, 8th November 2017 at 1:43 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


NDIS Criterion
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!