Cancer Foundation Applies for Exclusive Internet Domain Name
19 June 2012 at 9:13 am
The Australian Cancer Research Foundation said it is embracing the next generation of online communication with an application for an exclusive Internet Domain name “dot cancerresearch”.
The Foundation has spent $US186,000 in its application to purchase the internet address from ICAAN, (the Internet Corporation for Assigned Names and Numbers) which controls domain name registration. Called Global Top-Level Domain names or gLTDS they are part of ICAAN’s Internet’s address system which includes dot com and dot org.
ICAAN, recently gave companies and organisations worldwide the ability to invent and purchase their own top level domain name.
The price listed online for the ICAAN application is $US185,000 with an annual ongoing payment of $US25,000 per year.
The Australian Cancer Research Foundation says in applying for the domain name it welcomes the opportunity to occupy an authoritative and exclusive digital space that will support its commitment to helping find the cures, through research, for cancer.
“Research is the only way to beat cancer – a disease which affects one in two Australians in their lifetime. Every year, the ACRF provides multi-million dollar grants to the very best cancer research initiatives (for all types of cancer) across the country,” ACRF chief executive David Brettell said.
Brettell stressed that no donation dollars were used in the bid for this Domain Name.
“We don’t use any donation dollars to fund our operations, administrations or marketing costs and this application was funded through our investment funds.”
He said the new digital space will make a significant difference to their ability to raise vital funds for breakthrough cancer research.
“This exclusive branding will provide a local and international profile and help promote and market our cause to beat cancer through research.”
Pro Bono Australia reported earlier this year that a US based company PIR was garnering support from Australian Not for Profits in its bid for the dotNGO domain name. According to ICAAN, PIR is the only organisation that has applied for the domain name after several other Not for Profit organisation initially said they would also make applications.
The ACRF says following the ICAAN announcement of the applications for the new domain names it may take some months before the process is completed.
David Brettell said he is hopeful that ACRF can be using the name by 2013.
Established in 1984, the Australian Cancer Research Foundation celebrates its 28th birthday this month.