Online Humanitarian News Channel Launched
Wednesday, 3rd October 2012 at 12:20 pm
Médecins Sans Frontières Australia has launched its first online humanitarian news channel. Photo msf.tv
Medical humanitarian organisation, Médecins Sans Frontières Australia (MSF), has launched a live online humanitarian news channel.
The online news channel, MSF.TV, which MSF is calling the first of its kind, will take viewers behind the scenes of the medical-humanitarian aid organisation 24-hours a day for one month only.
MSF says the channel will allow viewers to ‘Go Where Others Don’t’ and will feature real stories of Australian and New Zealand field workers who are making a life-saving difference in many of the world’s most perilous places.
“Through MSF.TV, we’re hoping that understanding will be deepened of the plethora of humanitarian crises facing the world and the people who endure them,” Executive Director of MSF Australia Paul McPhun said.
The channel will be anchored by ABC journalist Sarah MacDonald and will feature some of Australia’s most respected reporters including Julie McCrossin, Monica Attard and Richard Morecroft.
Viewers will be able to tune into live news reports, in-country documentaries, animations, interactive Q&A style panel debates and interviews with MSF experts and field staff.
MSF says that the four key areas of Médecins Sans Frontières’ work: Epidemics and Neglected Diseases, Natural Disasters, Neglected People, and Armed Conflict will be the focus of the programming.
According to a study conducted by MSF Australia, 70% of Australians are interested in humanitarian news and affairs, and 32% seek out news and stories that have an international aid focus.
“This is a rare opportunity for Australians to understand the important work our staff in the field do delivering medical aid to people in crisis, often in areas where others are unable to reach or function,” McPhun said.
“Last year millions of people around the globe received medical assistance from Médecins Sans Frontières and MSF.TV will provide an insight into their stories.”
The site officially launched on Tuesday October 2.