Source Business Directory
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  | 

Billboard Campaign to Support Homeless


Friday, 9th November 2012 at 3:03 pm
Staff Reporter
An Australian social enterprise is giving away 100,000 billboard ‘photo spots’ as part of a new social media campaign to support homeless and disadvantaged women.


Friday, 9th November 2012
at 3:03 pm
Staff Reporter


1 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Billboard Campaign to Support Homeless
Friday, 9th November 2012 at 3:03 pm

An Australian social enterprise is giving away 100,000 billboard ‘photo spots’ as part of a new social media campaign to support homeless and disadvantaged women.

The Big Issue’s ‘Share for a Square’ campaign asks people to upload their photo into the image of the Women’s Subscription Enterprise icon through a Facebook application.

By sharing their photo via Facebook or Twitter, the image is allocated a square on an online billboard. Those who buy a magazine subscription are allocated 100 squares.

The Big Issue, which publishes a fortnightly magazine which is sold on the street by authorised vendors, says all the images will be used to generate real billboards promoting the Women’s Subscription Enterprise, which employs vulnerable women to pack subscription copies of its publication.

The Big Issue’s Emma O’Halloran said that the social media campaign was a first for the national social enterprise and one that could make a tangible difference to the lives of some of the estimated 46,000 women homeless in Australia each night.

“For every 100 subscriptions of The Big Issue magazine sold, we can employ one woman through the Women’s Subscription Enterprise,” O’Halloran said.

“They receive an income as well as access to accredited training and support, giving them improved confidence and a brighter outlook for the future.

“We felt social media was a powerful tool to connect with our readers and the wider public. Regardless of whether they buy a subscription or simply support the campaign, they are helping us spread the word about this life-changing initiative,” she said.

The Big Issue says it hopes to fill five online billboards – or 100,000 squares – over the next three weeks, with the aim of printing and displaying the real billboards nationally in 2013. 




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

One Comment

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Social Investment Grant Program Grows By $100K

Wendy Williams

Thursday, 17th May 2018 at 1:34 pm

Social Impact Investing Poses Potential Solution to Housing Crisis

Wendy Williams

Wednesday, 16th May 2018 at 5:19 pm

Government Policy Failure to Blame for Rising Homelessness

Luke Michael

Tuesday, 15th May 2018 at 3:36 pm

Summit Drives Social Change

Contributor

Tuesday, 15th May 2018 at 7:30 am

POPULAR

Fears NDIA Will Force People into Shared Accommodation Settings

Luke Michael

Monday, 14th May 2018 at 3:48 pm

The Welfare Sector is the Biggest Loser

Leon Gettler

Wednesday, 9th May 2018 at 10:35 am

Housing and Homelessness ‘Forgotten and Abandoned’ in Budget

Luke Michael

Wednesday, 9th May 2018 at 11:55 am

Community Housing Integration to Help Address Affordability Crisis

Luke Michael

Wednesday, 9th May 2018 at 2:55 pm

Source Business Directory
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!