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eftpos Begins Giveback Campaign


Friday, 16th November 2012 at 10:52 am
Lina Caneva
Electronic funds transfer company, eftpos, has begun its national campaign to raise up $1 million dollars to help build a new national Seeing Eye Dog centre.

Friday, 16th November 2012
at 10:52 am
Lina Caneva


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eftpos Begins Giveback Campaign
Friday, 16th November 2012 at 10:52 am

Electronic funds transfer company, eftpos, has begun its national campaign to raise up $1 million dollars to help build a new national Seeing Eye Dog centre.

eftpos CEO Bruce Mansfield, representatives from Vision Australia, several Seeing Eye Dogs and Vision Australia Ambassador and former Paralympian, Gerrard Gosens, launched the eftpos 2012 Giveback campaign in Melbourne’s Federation Square.

The eftpos Giveback advertising campaign encourages Australian consumers to simply press CHQ or SAV at the checkout in the lead up to Christmas.

“The donation amount will depend on eftpos transaction volume achieved during the eftpos Giveback period, up to $1,000,000,” CEO Bruce Mansfield said.

“The new Seeing Eye Dog centre aims to have a lasting community benefit by allowing more dogs to be trained and matched with blind or vision-impaired Australians.

“Once the new development in Kensington, Victoria, is complete, Vision Australia will be able to match 100 people each year with a Seeing Eye Dog – an increase from the current 45.

“As a result of the campaign, Vision Australia will be able to start construction on the new centre before Christmas.”

Mansfield said selecting this year’s Giveback charity partner was a tough decision and involved assessing more than 30 worthy formal proposals from Australian charities. https://probonoaustralia.com.au/news/2012/08/and-one-million-dollars-goes-eftpos-decides

He said another key consideration was the outcome of an online poll which showed overwhelming community support for eftpos to direct this year’s eftpos Giveback donation towards a charity that assists people with disabilities.

Of the 40,000 Australians who voted in the poll, 30% indicated their support for disability charities.

“We are very pleased to be supporting Vision Australia to help build a new national Seeing Eye Dog training centre,” Mansfield said.

He said that due to the high quality of this year’s eftpos Giveback proposals, eftpos has also decided to make additional, smaller donations to three other Australian charities.

The additional money will go to NSW charity Youngcare that was set up in 2005 to help young people get out of aged care and nursing homes. It will received $30,000.

UCan Cafe – a social enterprise providing employment and professional development for young people with disability run by Yooralla and MS Australia – which assists people with Multiple Sclerosis, will each receive $10,000.


Lina Caneva  |  Editor  |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years. She was the editor of Pro Bono Australia News from when it was founded in 2000 until 2018.


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