Go Salary
MEDIA, JOBS & RESOURCES for the COMMON GOOD

CSR Needs Higher Corporate Profile


Wednesday, 13th February 2013 at 12:34 pm
Staff Reporter
Corporate Social Responsibility practitioners should be paid the same and given the same prominence with the company as those who are “bringing in the money” by working in financial governance, a CSR forum in Melbourne has been told.

Wednesday, 13th February 2013
at 12:34 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
CSR Needs Higher Corporate Profile
Wednesday, 13th February 2013 at 12:34 pm

Corporate Social Responsibility practitioners should be paid the same and given the same prominence with the company as those who are “bringing in the money” by working in financial governance, a CSR forum in Melbourne has been told.

The Dean of the School of Business, Economics and Law at the University of Surrey Prof David Allen told the forum of around 150 delegates that Corporate Social Responsibility governance and risk should be treated in the same way as financial governance and risk within a corporation and should be given the same budgets.

“I think this is a big idea if you want to get this right,” Allen told Pro Bono Australia. “You have to treat (CSR) as important as everything else.

“CSR is not less important than making money.”

“It will make doing business in some places a bit uncomfortable. I’m sorry about that,” he said.

The ACCSR 6th Annual Conference The State of CSR in Australia in Melbourne launched the latest State of CSR in Australia and New Zealand Annual Review 2012/2013 report. The event had a focus on the role of responsible leadership in the CSR sector.

On the topic of Responsible Leadership, Allen said that corporations need to work with government to encourage positive social outcomes.

“We can’t meet our goal without balance between business, government and civil society,” he said. “We must help government lead.”

Allen said that for a business to be successful and to move ahead in the current financial environment they must live by the corporate values of integrity and diversity and to make profit by obeying the law.

“Making money, given the corruption in the world, is no mean feat,” he said.

“CSR in a demographic society means those who do well have a responsibility to those who do less-well.

“Responsible leadership is like all truly wonderful things – pretty unusual.”

Allen concluded by advising the forum that they should seek independent advice from a mentor outside of their firm as everyone can be vulnerable to making bad decisions without the right structure in place.

“You have your own identity separate from the firm – you need to start making good decisions yourself.




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Mindset hacks for a bigger impact: The importance of questions

Clare Desira

Wednesday, 4th September 2019 at 8:22 am

‘Social enterprise is a verb. It is not a noun.’

Wendy Williams

Wednesday, 4th September 2019 at 8:18 am

Lead the way towards wellbeing

Contributor

Thursday, 1st August 2019 at 7:44 am

POPULAR

Our royal commission is not yet a safe place for people with disability

Emma Bennison

Wednesday, 6th November 2019 at 4:59 pm

Disability royal commission begins amid fears around support services

Luke Michael

Monday, 4th November 2019 at 12:58 pm

The toolbox set to democratise charity impact

Maggie Coggan

Thursday, 31st October 2019 at 8:02 am

Mental health system failing vulnerable Aussies

Luke Michael

Friday, 1st November 2019 at 12:29 pm

Go Salary
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!