Take Survey
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  | 

Storytelling Theme at Connecting Up Conference


Tuesday, 21st May 2013 at 10:23 am
Staff Reporter
Successful and compelling storytelling in the community sector was one of the key themes at the Connecting Up Conference on the Gold Coast.

Tuesday, 21st May 2013
at 10:23 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Storytelling Theme at Connecting Up Conference
Tuesday, 21st May 2013 at 10:23 am

Successful and compelling storytelling in the community sector was one of the key themes at the Connecting Up Conference on the Gold Coast.

The conference featured a range of keynote speakers including international author and social media guru Beth Kanter, Not for Profit technology educator and strategist John Kenyon and guest speaker Nick Allardice sharing the art of storytelling within his organisation, Change.org.

Nick Allardice said despite audiences being saturated with ideas and new communications, environments, people were still powered by stories.

“Change is tiny and incremental,” he said. “It will seem insignificant and this is when it is at its most destructive. The [internet] feeds this psychology of bigness.

“We are able to mobilise amazing numbers of people.”

“The personal stories get through,” he said.

He also reminded people not to forget traditional emailing as an effective tool.

“Email is still king,” he said. “It is the thing that is most fundamental to us [and] it should be prioritised that way.”

John Kenyon spoke about the growth of mobile phone use for Not for Profits.

He said that 40 per cent of the world is online and has internet access and the best way to find out if an organisation’s website was suited for mobile use was to conduct an entire business day using only a mobile a phone and no computer.

“Don’t put up any barriers for people donating via mobile,” he said.

“If you have more than 10 per cent of your audience viewing your website on their mobile, it is time to get a mobile-friendly version.

“Don’t start with apps unless it is aligned with your message. Track web, email and social media metrics as they relate to mobile.

“It is really important to look at what is working and what is not.”

Beth Kanter spoke about the importance of taking advantage of downtime while commuting on public transport and using it as a time to use Twitter.

“Make sure everything you are doing on social media is helping you reach your goal,” she said.

She also told delegates not to be afraid of failure, to acknowledge it and move forward.

Connecting Up events and membership co-ordinator Christine Halim said all the key note speakers were standouts at the event.

“Storytelling seems to be the common theme,” she said. “There is a lot of digital tools out there that can be used by NFPs.”

The conference looked at upcoming technologies, the digital space and marketing and communications schemes with a lot of information being shared about ‘the cloud’.

The conference saw a rise in attendance numbers from the previous year and organisers were able to offer a new way of attending via the live stream for those who couldn’t make it to Queensland.

The live broadcast was also recorded and can be purchased online at Connecting Up.
 




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Tech-for-good Companies Merge to Extend Impact

Maggie Coggan

Thursday, 29th November 2018 at 8:34 am

Pathways to Employment

Contributor

Thursday, 22nd November 2018 at 8:00 am

Early Bird Tickets Now Available For ‘Transform 2019’ in Melbourne

Contributor

Tuesday, 13th November 2018 at 8:00 am

‘Transform’ Conference Line-up First Look

Contributor

Thursday, 11th October 2018 at 7:30 am

POPULAR

NDIS Service Providers Cautious Over Complex Needs Pricing Shake-Up

Maggie Coggan

Monday, 10th December 2018 at 5:11 pm

Australians With Disability Twice as Likely to be Evicted Without Cause

Luke Michael

Wednesday, 5th December 2018 at 5:29 pm

Putting Disability and Leadership in the Same Sentence

Maggie Coggan

Monday, 3rd December 2018 at 8:56 am

Glyn Davis Confirmed as New Head of the Ramsay Foundation

Maggie Coggan

Wednesday, 5th December 2018 at 6:00 pm

Take Survey
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!