NDIS Criterion
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

Hot Topic- Are you Ready to Partner?


Thursday, 25th July 2013 at 10:15 am
Staff Reporter, Journalist
Forming a relationship with a corporate partner can be tough and requires passion, knowledge and patience, according to The Smith Family corporate partnerships manager Jo Booth.

Thursday, 25th July 2013
at 10:15 am
Staff Reporter, Journalist


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Hot Topic- Are you Ready to Partner?
Thursday, 25th July 2013 at 10:15 am

Forming a relationship with a corporate partner can be tough and requires passion, knowledge and patience, according to The Smith Family corporate partnerships manager Jo Booth.

Booth shared her top 10 tips for beginning the partnership search, at the Not for Profit and Corporate Partnerships Conference in Sydney on Tuesday.

1. Be ready and have a plan. Don't be forced to go too early. Do you have everything you need for example branding and marketing etc? Set realistic expectations with budgets, timelines and workloads.

2. Listen and be open. Get a brief and ask questions. Do you know enough about corporate partnerships? Who do you target? Why is your prospective list a good fit for your organisation? When is the best time to appraoch? Who is the best contact? What are the economic forecasts for your prospects?

3. Be patient. 6-12 months is normal for a partnership to form. Stay in touch and don't give up.

4. Do some database gold mining- look at current or lapsed partners as well as the supply chain

5. Do what you say. Don't over-promise, be clear and realistic about what you can do

6. Share the love. Give the partner stories to tell and share about what you are achieving.

7. Get internal buy-in- think of everyone as an ambassador, train them.

8. Know your organisation inside-out. Do you know the synergies between you and your partner? What are your asseys and what are they worth? Who are your competitors?

9. Thank, thank and thank again. Recognition is key.

10. Have passion for your job, your organisation and the difference you are making. You can't afford to be humble. If you don't sell it, how do they possibly know they should partner with you? Don't hide behind a bushel, you have to talk about what you do and be prepared to put it out there.


Staff Reporter  |  Journalist |  @ProBonoNews


FEATURED SUPPLIERS


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

...


NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Walkley Foundation’s Storyology Festival – A Must Attend Event for NFPs

Contributor

Wednesday, 16th August 2017 at 11:58 am

Better Late Than Never – Marketing and the NDIS

Jen Sharpe

Wednesday, 31st May 2017 at 5:17 pm

Volunteering Victoria 2017 State Conference

Staff Reporter

Monday, 8th May 2017 at 12:03 pm

Mission Accepted – How to Find Your Focus and Increase Your Impact

Staff Reporter

Wednesday, 26th April 2017 at 3:43 pm

POPULAR

Disability Advocacy Group Fights to Restore State Funding

Luke Michael

Thursday, 9th November 2017 at 8:37 am

Red Cross Moves to Wage-Based Fundraising Model

Lina Caneva

Thursday, 16th November 2017 at 8:30 am

New Same-Sex Marriage Bill Looks to Protect Faith-Based Charities

Luke Michael

Monday, 13th November 2017 at 5:25 pm

Donors Looking for a Personalised Experience to Give More – Study

Lina Caneva

Wednesday, 8th November 2017 at 1:43 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


NDIS Criterion
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!