Close Search
News  | 

Your ‘Shout’ - New Charity App

16 July 2013 at 10:00 am
Staff Reporter
What’s in a ‘shout’? The creators of a new Australian mobile app called Shout say it encourages people to donate to charities the same way as someone might ‘shout’ a mate a coffee or beer.

Staff Reporter | 16 July 2013 at 10:00 am


Your ‘Shout’ - New Charity App
16 July 2013 at 10:00 am

What’s in a ‘shout’? The creators of a new Australian mobile app called Shout say it encourages people to donate to charities the same way as someone might ‘shout’ a mate a coffee or beer.

And, they say the aim is to make it an everyday habit to give a little to those in need.

“Integrating mobile technology and charitable giving, Shout harnesses the power of mobile technology and social media to spread the word to help Not for Profit organisations- anywhere, at any time,” Shout Co-Founder, Jane Martino said.

“With a simple tap, Shout is free from the iTunes App Store and Google Play.”

Registered account holders or ‘shouters’ can then make donations to the value of $5/ $10/ $20 up to $150 directly to the listed charity of choice.

“Every 'Shout' is acknowledged with a ‘Cheers’ message and is shareable on Facebook or Twitter, instantly posting the users’ ‘Shout’ whilst raising awareness of the organisation receiving the donation and encouraging that person’s own network to give with the well known Aussie call to action ‘It’s Your Shout’.

“The new model is flexible and intuitive for the donor, yet low-cost and far-reaching for the Not for Profit organisation,” Martino said.

“Shout cuts the cost of fundraising for Not for Profit organisations by charging a market rate administration fee of 6.5% and passing on all bank fees directly.

“Shout was developed around the idea that a whole lot can be achieved if everyone just gives a little. Donations don’t need to be big to make a significant difference,” she said.

Martino says she has experienced, through her own Not for Profit Smiling Mind, that many NFP organisations are resource-challenged and therefore struggle to keep up with technology, social media and consumer trends, missing out on a large prospective pool of new donors.

“According to new research conducted by PayPal, donations to charities in the past year via mobile phone devices have risen 293 per cent, demonstrating Australians are no rookies at doing a good deed through their mobiles and online platforms," Martino said.

“There was a need to integrate current trends like mobile technology and social media with people’s giving habits, to help Not for Profit organisations survive and grow.

'Shouters' can choose to donate the value of many different everyday items, for example, a beer, a coffee, a movie ticket, a food item, a book along with any specific items Shout designs and develops with the charities themselves.

“These items may relate to the work the organisations do or be based upon key messages around the organisation’s overall vision," Martino said.

“Aussies are second-to-none when it comes to helping others so I know Shout will be embraced.

“Many Not for Profit organisations have recognised the benefits of Shout’s innovative model and have registered for inclusion on the platform prior to its launch including the National Breast Cancer Foundation (NBCF), Foodbank, Lighthouse Foundation, Reach Foundation and Kids Under Cover.

Susanne Williamson, General Manager of Development at Reach Foundation says: “Shout is an exciting opportunity to catch the imagination of donors at events and during campaigns in a way that is easy, instant and engaging.

“We are looking forward to developing many new ways to put this application to good use in the name of a great cause.”

To find out more, charities can email Shout at or visit Shout for Good.

Watch the Shout for Good clip here. 

PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at or download our contributor guidelines.


Webinar Value Packs

Get more stories like this


Your email address will not be published. Required fields are marked *


Poli-pix round four: Shooting through the wire

Wendy Williams

Friday, 20th May 2022 at 1:05 pm

Explaining your resume gap

Jonathan Alley

Friday, 20th May 2022 at 7:50 am

Care with upstanding courage

Jonathan Alley

Friday, 20th May 2022 at 7:45 am

The more things change…

David Crosbie

Thursday, 19th May 2022 at 8:59 am

pba inverse logo
Subscribe Twitter Facebook