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Property Developer Top in Workplace Giving

10 September 2013 at 11:09 am
Lina Caneva
A Queensland property developer has won The Australian Charities Fund (ACF) Workplace Giving Month 2013 Engagement Award.

Lina Caneva | 10 September 2013 at 11:09 am


Property Developer Top in Workplace Giving
10 September 2013 at 11:09 am

A Queensland property developer has won The Australian Charities Fund (ACF) Workplace Giving Month 2013 Engagement Award.

Devine Limited achieved a 62 percent increase in staff participation in its workplace giving program, with a rise in involvement from 24 percent of employees to 39 percent.

General Manager of Corporate Services at Devine Jacque Courtney-Pitman said she welcomed the recognition.

“We achieved a great result for Workplace Giving Month, not only in terms of increasing the number of staff giving but also current participants increasing their level of giving. Workplace giving is such an effective and engaging channel for harnessing the generosity of our people and the business,” she said.  

Devine achieved its results by encouraging staff to donate to charity partners Kids Under Cover and Redkite and communicating the value of their donations.

"It is wonderful to see the important social impact companies can have when their team comes together. Donations have already provided support to 16 families on the cancer journey over the past 12 months alone," Monique Keighery, General Manager Partnerships and Marketing at cancer charity Redkite said.  

The ACF also recognised Collins Foods, the owner of 122 KFC stores in Queensland and New South Wales and Sizzler nationwide, whose employees and customers have donated over $2 million to charity through workplace giving in five years.

Collins’ workplace giving program supports five charities, including Animal Welfare League, Breast Cancer Network Australia, Children’s Hospital Foundations Australia, Good Beginnings and Youngcare.

Their program, developed in partnership with The Australian Charities Fund, focused on the message “a dollar will do and 50c is fine”. The company also contributed financially and has committed to match employee donations of up to $100K per year.

Chief Executive Officer at Collins Foods Limited Kevin Perkins said the program was a good business decision for the company.

“As a business, we want to be the best place to work. Providing our people with a platform to make a difference through workplace giving really enhances organisational performance – fostering teamwork, improving our culture and bringing our values to life,” he said.

Making the announcement, General Manager at The Australian Charities Fund Margaret Smith reinforced the value of workplace giving.

“Our research shows workplace giving is a powerful vehicle to create much greater levels of social impact, whilst also delivering value through staff engagement and improved business outcomes. Our goal is to make workplace giving available to every Australian employee,” she said.

Workplace Giving Month, an annual campaign initiated by ACF, is designed to increase awareness of and participation in giving through the workplace.

Over the past 3 years, employers who ran Workplace Giving Month campaigns consistently achieved a 30 percent average increase in staff engagement in workplace giving, the ACF said.

Lina Caneva  |  Editor  |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years. She was the editor of Pro Bono Australia News from when it was founded in 2000 until 2018.

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