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eftpos Campaign Hits High Note


15 October 2013 at 9:10 am
Staff Reporter
In a record breaking final poll, as part of the eftpos $2 million ‘Give Back’ campaign, disease prevention and medical research have topped the votes after almost 70,000 people took part in the online campaign.

Staff Reporter | 15 October 2013 at 9:10 am


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eftpos Campaign Hits High Note
15 October 2013 at 9:10 am

In a record breaking final poll, as part of the eftpos $2 million ‘Give Back’ campaign,  disease prevention and medical research have topped the votes after almost 70,000 people took part in the online campaign.

The category of disease prevention, management and medical research received the largest proportion of the vote, at 24.72 per cent. 

The category under animal and pet welfare came in second with 18.23 per cent.

And disadvantaged kids, families and communities came in third with 17.04 per cent of the vote. 

eftpos called on Australians to help choose which worthy causes should receive a share of up to $2 million that will be donated to charity in the eftpos Giveback program this Christmas.

As well the public was able to nominate their favourite named charities.

The 10 charities who received the most number of nominated votes, in no particular order, are:

  • Diabetes Australia;
  • Camp Quality;
  • Cancer Council;
  • Kildonan Uniting Care;
  • RSPCA;
  • Jeans for Genes;
  • Red Cross;
  • WSPA;
  • Leukaemia Foundation;
  • The Salvos.

eftpos says that apart from almost 70,000 Australians who participated in the poll, there were more than 10 million social media impressions.  

The vote also attracted support from a number of prominent Australians including three times Olympic gold medalist, Stephanie Rice, Australian cricket captain Michael Clarke, pop singer Jessica Mauboy, newsreader John Mangos and pop singer songwriter Samantha Jade.

“The eftpos Giveback tradition is in its third year and we are looking to double the donation value up to $2 million,” eftpos Managing Director Bruce Mansfield said.  

“It is important that the community has a say about which causes they support.

“We will now be finalising our decision, based on a number of considerations including the quality of the proposals, brand alignment, passion for your cause and the outcome of the poll.   

“We should be in a position to announce the successful NFPs before the end of the month.”


Staff Reporter  |  Journalist  |  @ProBonoNews


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3 comments

  • blah blah blah blah blah blah says:

    I disagree with the paragraph that says "The category under disadvantaged kids, families and communities came in second with 17.4 per cent of the vote. People with disability came in third at 10.89 per cent" According to the "Final Result" graph in the article and also on the Eftpos Give Back website Animal and pet welfare came in second with 18.23% and Disadvantaged kids, families and communities came in Third with 17.4% of the vote. Is this just another example of Animal Welfare being ignored or an honest mistake by the writer???

  • Sam Robinson Sam Robinson says:

    The detail of the story appears to conflict with the infographic re 1st,2nd,3rd places. The diagram shows animals/pet welfare (18.23%) as second and Disadvantaged kids, families and communities etc. (17.04%) as third, with disabilities fourth (10.89%). Is this an error?

  • Anonymous* Anonymous* says:

    According to the final results animal welfare got 18.23% of the votes. This article states that it didn't even make it into the top 3.

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