eftpos Reaches $2m Donation Target
6 January 2014 at 2:41 pm
Electronic funds management company eftpos says its 2013 Giveback campaign has achieved its target to donate $2 million to fight diabetes and skin cancer.
eftpos CEO Bruce Mansfield thanked Australian shoppers who supported Giveback in the lead up to Christmas by pressing CHQ and SAV at the checkout, or by participating in social media campaigns to raise awareness about two of Australia’s most prevalent diseases.
In a record breaking online poll, as part of the eftpos $2 million “Giveback” campaign last year, disease prevention and medical research topped the votes after almost 70,000 people took part in the online campaign.
eftpos says Diabetes Australia will now use the donation to develop an awareness program, a digital platform and mobile application that will assist more than a million Australians with the management of the disease.
Cancer Council Australia will use the donation to fund their Shade for Secondary School Grant Program across the country.
”In the spirit of giving at Christmas, we asked Australian shoppers to support the Giveback campaign, and again they have not let us down,” Mansfield said. “We have reached our target to donate $2 million in full.
“Skin cancer and diabetes are two of the biggest threats to the health of this nation and these initiatives should have a long-lasting impact on the lives of Australians across all age groups.
“The eftpos Giveback campaign is now in its third year and we have been able to give back $4 million to great Australian charities at Christmas."
eftpos recently announced that it will also donate $40,000 to Camp Quality to help support 10 families who have a newly-diagnosed child with cancer.
Diabetes Australia CEO Professor Greg Johnson said Diabetes Australia was delighted with the generosity and support of Australians who have pressed CHQ or SAV to enable eftpos to achieve its target of $2 million for diabetes and skin cancer.
“This eftpos Giveback donation will make a real difference to our work to reduce the impact of diabetes on over 1.7 million Australians,” Prof Johnson said.
Cancer Council Australia CEO Professor Ian Olver said the latest international data suggested Australia and New Zealand have the highest rates of melanoma in the world.
“By providing grants for shade to Australian secondary schools, we can help reduce our future generation’s skin cancer risk,” Prof Olver said.
“We are very thankful to the Australian public and eftpos for supporting this campaign.”