AHRI
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  |  General, Research

Charities Lose UK Public’s Trust – Survey


Thursday, 3rd July 2014 at 11:45 am
Lina Caneva, Editor
The UK public’s trust in its charities has dropped for the first time since 2011, new data has revealed.

Thursday, 3rd July 2014
at 11:45 am
Lina Caneva, Editor


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Charities Lose UK Public’s Trust – Survey
Thursday, 3rd July 2014 at 11:45 am

The UK public’s trust in its charities has dropped for the first time since 2011, new data has revealed.

According to the latest Charity Awareness Monitor survey by nfpSynergy, a UK research consultancy dedicated to the Not for Profit sector, public trust in charities has fallen by 10 percentage points with only 56 per cent of people now trusting charities ‘quite a lot’ or ‘a great deal’, compared to 66 per cent in 2013.

The results also showed that on the most-trusted poll list, charities dropped to seventh on the list – beaten by schools, small businesses and the Royal Family.

It showed Armed Forces remain top with 70 per cent despite a fall of 8 per cent, while Scouts and Guides remain in the top three on 64 per cent. Only a quarter trust the Fundraising Standards Board, while 28 per cent have never heard of it, the survey found.

“Our research shows that trust in charities is highly volatile and can never be taken for granted,” nfpSynergy’s Founder, Joe Saxton, said.

“Having seen a rise in trust in 2012 and 2013, it has fallen from 66 per cent to 56 per cent this year. That’s the bad news and it’s hard not to wonder whether the revelations over CEO pay and some of the stories about alleged donations to terror groups in Syria have played their part.

“The good news is that our research shows that there are ways that every charity can reassure people that a donation is well spent.

“It’s clear that the role of the Charity Commission is absolutely central in building trust in charities. Charities need to scream and shout about how they are regulated as it’s a practical way that charities can try and boost their trust levels.”

The survey, which was based on a representative sample of 1000 16+ year olds throughout mainland Britain, also asked people to choose which statements would reassure them about making a donation or convince them a charity was doing a good job.

The results showed the Charity Commission had a huge role to play, with 70 per cent picking ‘every new charity has to be scrutinised before approval’ and 67 per cent wanting to see ‘every charity’s accounts on the Charity Commission’s website’.

It also showed 68 per cent want to see an annual review of a charity’s costs to keep them low and around 60 per cent of people wanted to see charities both chased to submit their accounts on time and forced to declare how many staff are paid more than £60,000.


Lina Caneva  |  Editor  |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years, and Editor of Pro Bono Australia News since it was founded in 2000.


Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

More Than One-Third of Australians Experiencing Food Insecurity

Luke Michael

Monday, 9th July 2018 at 5:12 pm

Value of Small Charities in the Spotlight

Wendy Williams

Tuesday, 3rd July 2018 at 8:59 am

When the Good Are No Longer Considered Great

Louisa Sampson

Tuesday, 3rd July 2018 at 8:47 am

Labor Demands Charities Stop Being Kept in The Dark

Wendy Williams

Friday, 29th June 2018 at 5:03 pm

POPULAR

Man Battling Cancer and Centrelink Raises Social Media Storm

Paul Carter

Tuesday, 10th July 2018 at 12:42 pm

Shorten and Abbott Defend Catholics Against ACNC Probe

Luke Michael

Monday, 16th July 2018 at 4:25 pm

New Research Looks to Improve Disability Employment Rate

Luke Michael

Monday, 9th July 2018 at 2:35 pm

How Can Charities Benefit From Social Enterprise?

Contributor

Thursday, 5th July 2018 at 7:11 am

AHRI
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!