AHRI
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  | 

Companies Donate in the Dark – Report


Wednesday, 27th August 2014 at 10:51 am
Lina Caneva, Editor
The UK’s biggest companies have almost doubled their donations to charity over the last five years, but most people are unaware of their work in this area, according to new research.

Wednesday, 27th August 2014
at 10:51 am
Lina Caneva, Editor


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Companies Donate in the Dark – Report
Wednesday, 27th August 2014 at 10:51 am

The UK’s biggest companies have almost doubled their donations to charity over the last five years, but most people are unaware of their work in this area, according to new research.

The research, commissioned by the Charities Aid Foundation (CAF), revealed the FTSE 100 gave £2.5bn (A$ 4.46bn) to good causes in 2012, a £1.2bn (A$2.14bn) rise since 2007.

However, consumers were largely unaware of the scope of corporate giving, with people indicating they believed 36 per cent of the FTSE 100 made donations to charity every year when the actual figure was 98 per cent.  

“We now need all companies to be more transparent and vocal about the great work they’re already doing for charities across the country.  Why not shout louder about the remarkable growth in corporate charitable giving in spite of difficult economic conditions,” John Low, Chief Executive of the Charities Aid Foundation said.

“This will begin to restore public trust in businesses after so many setbacks.”

The report also found that the public were misinformed about which businesses did the most for charity.

The research sample nominated Consumer Services and Consumer Goods as the most generous sectors, however, when ranked in terms of total donations, these industries were 5th and 6th on the list after Healthcare, Basic Materials, Financials and Telecommunications.

The report, Corporate Giving by the FTSE 100, also showed that younger people were more selective when it came to the companies they choose to do business with.

Nearly two-thirds (65 per cent) of 18 – 24 year olds were more likely to buy a product or service from a company that made donations to charity, compared to 51 per cent of the general public.

Some 45 per cent of people would be more inclined to work for a company that donates to charity, a figure which rose to 61 per cent among 18 – 24 year-olds.

“The way businesses work with charities and their local communities is becoming increasingly important, especially as younger generations are influenced more and more by the way in which they operate,” John Low said.  

“I often hear stories that hopeful graduates look into the charitable work of a company directly after browsing the jobs pages – this is becoming an increasingly important factor when it comes to career choices.

“We’ve seen a growing number of brands putting their ethical aims and values at the heart of their businesses, and many have been hugely successful, particularly among a younger age group.”

The report also showed:

  • The average donation by the FTSE 100 has trebled since 2007

  • Donations to charity by the FTSE 100 are increasing at a faster pace than their pre-tax profits

  • 73 per cent of people think companies should be more open and transparent about their corporate responsibility

  • 61 per cent say corporate responsibility is just a PR exercise

  • 69 per cent think that businesses have an obligation to support the local community in which they operate

  • 44 per cent think that businesses have an obligation to donate to charitable causes.

Download the report 'Corporate Giving by the FTSE 100'


Lina Caneva  |  Editor  |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years, and Editor of Pro Bono Australia News since it was founded in 2000.


Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

High Needs Indigenous Patients Waiting Too Long for Services

Paul Carter

Wednesday, 11th July 2018 at 3:46 pm

Report Shines Light on The ‘Chilling Reality’ of UK Lobbying Act

Wendy Williams

Friday, 8th June 2018 at 4:30 pm

The Future of Fundraising

Estelle Stathoulis

Friday, 1st June 2018 at 5:22 pm

ASI Releases New Benchmark Survey Results on Membership and Fundraising

Estelle Stathoulis

Friday, 25th May 2018 at 4:56 pm

POPULAR

Man Battling Cancer and Centrelink Raises Social Media Storm

Paul Carter

Tuesday, 10th July 2018 at 12:42 pm

Shorten and Abbott Defend Catholics Against ACNC Probe

Luke Michael

Monday, 16th July 2018 at 4:25 pm

New Research Looks to Improve Disability Employment Rate

Luke Michael

Monday, 9th July 2018 at 2:35 pm

How Can Charities Benefit From Social Enterprise?

Contributor

Thursday, 5th July 2018 at 7:11 am

AHRI
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!