Measuring and Evaluating Social Outcomes Conference
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  InnovationTech and AI

Instant Twitter Donations? - Tweet Trial


Thursday, 11th September 2014 at 10:25 am
Lina Caneva
Microblogging platform Twitter has begun a US trial of a ‘buy now’ button inserted into tweets for instant purchases and donations, tapping into market of more than 58 million users worldwide.

Thursday, 11th September 2014
at 10:25 am
Lina Caneva


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Instant Twitter Donations? - Tweet Trial
Thursday, 11th September 2014 at 10:25 am

Microblogging platform Twitter has begun a US trial of a ‘buy now’ button inserted into tweets for instant purchases and donations, tapping into market of more than 58 million users worldwide.

Twitter says it is beginning to test a new way for Twitter users to discover and buy products without leaving the site.

“For a small percentage of U.S. users some Tweets from our test partners will feature a “Buy” button, letting users buy directly from the Tweet.

“This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy,” Tarun Jain, Twitter’s Group Product Manager, said.

“We’ll be starting the test with a group of artists, brands, and Not for Profit organisations.

“Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales,” Jain said.

“In our test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information.

“Once that’s entered and confirmed, your order information is sent to the merchant for delivery.

“We’re not building this alone: we’ve partnered with Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe) as platforms for this initial test.”

Twitter said a number of Not for Profits will be taking part in the testing in coming weeks including The Nature Conservancy (@nature_org), DonorsChoose (@DonorsChoose), Global Citizen (@GlblCtzn) and 9/11 Day (@911Day)

Twitter has set up a support page here as part of the testing.

According to the latest July 2014 statistics there are 645 million active registered Twitter users across the globe with 135,000 new users signing up every day..

There 58 million tweets a day which equates to 9100 tweets every second!

In Australia there are 2.8 million active Twitter users according to latest statistics from David Cowling’s Social Media News.


Lina Caneva  |  Editor  |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years. She was the editor of Pro Bono Australia News from when it was founded in 2000 until 2018.


Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Aussies urged to help rural communities doing it tough

Luke Michael

Thursday, 16th May 2019 at 4:49 pm

Americans turn to sustainable investing

Luke Michael

Friday, 26th April 2019 at 4:23 pm

How crowdfunding is helping US charities build trust

Luke Michael

Thursday, 18th April 2019 at 4:41 pm

US billionaire philanthropist accused of sexual harassment

Luke Michael

Tuesday, 26th March 2019 at 8:19 am

POPULAR

Labor gives charities the spotlight in final days of election campaign

Maggie Coggan

Wednesday, 8th May 2019 at 4:57 pm

Is this the Australia we want?

Maggie Coggan

Tuesday, 7th May 2019 at 8:33 am

Why NFPs need to ask powerful questions

Luke Michael

Thursday, 9th May 2019 at 3:46 pm

Alliance
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!