Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

University Takes to Social Media for Donors


Tuesday, 16th September 2014 at 2:35 pm
Lina Caneva, Editor
University of Sydney says is taking a leaf out of US university fundraising handbook to launch Australia’s first ‘giving day’ - using social media and email to attract donors towards supporting higher education.

Tuesday, 16th September 2014
at 2:35 pm
Lina Caneva, Editor


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
University Takes to Social Media for Donors
Tuesday, 16th September 2014 at 2:35 pm

University of Sydney says is taking a leaf out of US university fundraising handbook to launch Australia’s first ‘giving day’ – using social media and email to attract donors towards supporting higher education.

Pave the Way is a 24-hour fundraising and awareness campaign, which engages the University community to help raise funds and build awareness.

The University  says the funds raised during the day will support two causes: helping the most promising students to access a University of Sydney education, whatever their background, and supporting medical researchers in their quest to prevent, treat and cure devastating diseases.

Vice-Principal (Advancement), Tim Dolan, who leads the University’s philanthropy efforts says the fundraiser is a big step forward for philanthropy in Australia, particularly in the higher education sector.

“The campaign is running Pave primarily online via social media and email, with prominent alumni and members of our community acting as social media ambassadors during the day," Dolan said.

“While giving days are well established in the US, the University of Sydney’s campaign will be the first in Australia. We have engaged a number of US and local consultants and agencies in the execution of the campaign.

“In the US this has been a big success and in the case of Columbia University they raised $6million in one day.”

“Here is Australia this first ‘giving day’ campaign is not so much about the money but building awareness about supporting higher education.”

The Pave the Way website has live updates at  http://pavetheway.sydney.edu.au/  

Dolan said Pave the Way is part of our INSPIRED campaign, one of the first major fundraising campaigns of its kind in Australian higher education, which has already raised $425 million and built a donor community of more than 35,000 people, aged 17 to 110.

 

Lina Caneva  |  Editor |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years, and Editor of Pro Bono Australia News since it was founded in 2000.

Guide to Giving

FEATURED SUPPLIERS


Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

Yes we’re lawyers, but we do a lot more....

Moores

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Thinkers Look to Melbourne to Grow SA Purpose Economy

Wendy Williams

Thursday, 21st September 2017 at 4:44 pm

$2 Million Grant Helps Give Australians in Need A Fair Go

Wendy Williams

Thursday, 21st September 2017 at 8:35 am

NFPs Need Social Media More Than They Know

Alecia Hancock

Thursday, 21st September 2017 at 8:33 am

POPULAR

Moves to Stop Volunteering at Overseas Orphanages

Luke Michael

Wednesday, 13th September 2017 at 1:54 pm

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Majority of NFPs Are Not Believed to be Well-Run, According to New Survey

Luke Michael

Tuesday, 12th September 2017 at 4:14 pm

More Australians Are Giving Time Not Money

Wendy Williams

Monday, 11th September 2017 at 5:07 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!