c
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

University Takes to Social Media for Donors


Tuesday, 16th September 2014 at 2:35 pm
Lina Caneva, Editor
University of Sydney says is taking a leaf out of US university fundraising handbook to launch Australia’s first ‘giving day’ - using social media and email to attract donors towards supporting higher education.

Tuesday, 16th September 2014
at 2:35 pm
Lina Caneva, Editor


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
University Takes to Social Media for Donors
Tuesday, 16th September 2014 at 2:35 pm

University of Sydney says is taking a leaf out of US university fundraising handbook to launch Australia’s first ‘giving day’ – using social media and email to attract donors towards supporting higher education.

Pave the Way is a 24-hour fundraising and awareness campaign, which engages the University community to help raise funds and build awareness.

The University  says the funds raised during the day will support two causes: helping the most promising students to access a University of Sydney education, whatever their background, and supporting medical researchers in their quest to prevent, treat and cure devastating diseases.

Vice-Principal (Advancement), Tim Dolan, who leads the University’s philanthropy efforts says the fundraiser is a big step forward for philanthropy in Australia, particularly in the higher education sector.

“The campaign is running Pave primarily online via social media and email, with prominent alumni and members of our community acting as social media ambassadors during the day," Dolan said.

“While giving days are well established in the US, the University of Sydney’s campaign will be the first in Australia. We have engaged a number of US and local consultants and agencies in the execution of the campaign.

“In the US this has been a big success and in the case of Columbia University they raised $6million in one day.”

“Here is Australia this first ‘giving day’ campaign is not so much about the money but building awareness about supporting higher education.”

The Pave the Way website has live updates at  http://pavetheway.sydney.edu.au/  

Dolan said Pave the Way is part of our INSPIRED campaign, one of the first major fundraising campaigns of its kind in Australian higher education, which has already raised $425 million and built a donor community of more than 35,000 people, aged 17 to 110.

 

Lina Caneva  |  Editor |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years, and Editor of Pro Bono Australia News since it was founded in 2000.

FEATURED SUPPLIERS


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

The Politics of Charities Receiving Donations

Contributor

Thursday, 22nd February 2018 at 8:24 am

Get With The (Donor) Program at FIA Conference 2018

Contributor

Tuesday, 13th February 2018 at 8:17 am

Predictions for 2018: NFP Recruitment

Richard Green

Tuesday, 30th January 2018 at 8:32 am

POPULAR

Luke Batty Foundation to Close as Rosie Batty Steps Down

Luke Michael

Monday, 19th February 2018 at 5:37 pm

Calls to Remove ‘Blanket Religious Exemptions’ for Faith-Based Charities

Luke Michael

Friday, 16th February 2018 at 2:35 pm

Sharp Decline in People Accessing Disability Support Pension

Luke Michael

Wednesday, 21st February 2018 at 4:59 pm

Employee-Led Mutual to Deliver NDIS Services in SA

Luke Michael

Monday, 19th February 2018 at 10:54 am

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Civil Voices
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!